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SEO · head to head

SpyFu vs Ubersuggest

SpyFu logo

SpyFu

SEO

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite
Ubersuggest logo

Ubersuggest

SEO

Win at the game of SEO and AEO

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Ubersuggest has a free tier, so it costs nothing to try first.
  • Each has a real cost: SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.; Ubersuggest plans 2 and 3 both cost $99/month despite different feature limits
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which SpyFu and Ubersuggest actually diverge.

Attributes where SpyFu and Ubersuggest differ
AttributeSpyFuUbersuggest
Starting price$29/monthFree
Free tierNoYes
Platformsweb, apiWeb
Founded2005Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting
  • API Access

Only in Ubersuggest

Nothing recorded that SpyFu does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

SpyFu

  • Researching a competitor's paid search strategynot Ubersuggest
  • Finding organic keyword gapsnot Ubersuggest
  • Tracking weekly keyword rank changesnot Ubersuggest
  • Building white-label SEO/PPC reports for clientsnot Ubersuggest

Ubersuggest

  • SEO tools and keyword researchnot SpyFu
  • Competitive analysis and market researchnot SpyFu
  • Site audit and technical SEO monitoringnot SpyFu
  • Rank tracking for multiple domain projectsnot SpyFu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Ubersuggest

  • Plans 2 and 3 both cost $99/month despite different feature limits
  • Enterprise and custom plans available but pricing not published
  • 7-day free trial requires entering payment information first

Pricing, plan by plan

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Ubersuggest

Free
  • Plan 1$29/month
    • 1 domain project
    • 150 reports per day
    • 125 keywords rank tracking weekly
  • Plan 2$99/month
    • 7 domain projects
    • 300 reports per day
    • 150 keywords rank tracking weekly
  • Plan 3$99/month
    • 15 domain projects
    • 900 reports per day
    • 300 keywords rank tracking weekly
  • Lifetime Plan$null/one-time
    • One-time payment for lifetime access

Which should you pick?

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Choose Ubersuggest if

  • You want to start without paying.
Ubersuggest review

Questions people ask

Is SpyFu or Ubersuggest better?
Neither clearly leads. SpyFu starts at $29/month and Ubersuggest at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SpyFu or Ubersuggest?
Ubersuggest has a free tier; the other does not. Paid plans start at $29/month for SpyFu and Free for Ubersuggest.
Does SpyFu or Ubersuggest run on more platforms?
SpyFu runs on web, api. Ubersuggest runs on Web.
Can I use Ubersuggest for free?
Yes. Ubersuggest has a free tier, so you can try it without paying. SpyFu starts at $29/month.
What is SpyFu best used for?
SpyFu is most often used for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes, building white-label seo/ppc reports for clients. Of those, researching a competitor's paid search strategy and finding organic keyword gaps are not what Ubersuggest is typically brought in for.
What can SpyFu do that Ubersuggest cannot?
SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
Ubersuggest: How much does Ubersuggest cost?

Ubersuggest offers three main subscription plans at $29/month (Plan 1 with 1 domain), $99/month (Plan 2 with 7 domains or Plan 3 with 15 domains), plus a lifetime plan as a one-time payment.

Source
SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
Ubersuggest: Is there a free trial for Ubersuggest?

Yes, Ubersuggest offers a seven-day free trial available for monthly subscription plans with no setup or hidden fees mentioned.

Source
SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
Ubersuggest: What is the difference between Ubersuggest's $99/month plans?

Both Plan 2 and Plan 3 cost $99/month but differ in features: Plan 2 includes 7 domain projects with 300 daily reports and 150 keyword rank tracking, while Plan 3 provides 15 domain projects with 900 daily reports and 300 keyword rank tracking.

Source
SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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