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Logistics · head to head

Turvo vs Visibility

Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite
Visibility logo

Visibility

ERP

Supply chain and manufacturing execution software

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.; Visibility no price, licensing model, minimum or contract term is published on the site; buyers are directed to a sales email and phone number
  • They diverge on capability: Turvo covers Shared shipment feed, Visibility covers Supply chain visibility.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Turvo and Visibility actually diverge.

Attributes where Turvo and Visibility differ
AttributeTurvoVisibility
Starting priceOn request$1000/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, APICloud, On-premise, Web
CategoryLogisticsERP
FoundedUnknown1989

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API

Only in Visibility

  • Supply chain visibility
  • Manufacturing execution
  • Production planning
  • Reporting
  • ERP systems
  • REST APIs
  • EDI
  • Third-party systems

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Visibility
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Visibility
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Visibility
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Visibility

Visibility

  • ERP for engineer to order and make to order manufacturersnot Turvo
  • Job shop production planning and costingnot Turvo
  • Manufacturing operations in aerospace and defence, fabricated metals and medical devicesnot Turvo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Visibility

  • No price, licensing model, minimum or contract term is published on the site; buyers are directed to a sales email and phone number
  • The vendor states an implementation of 4 to 6 months, so the product is not usable immediately after purchase
  • The product targets make to order, engineer to order and job shop manufacturers rather than general business use

Pricing, plan by plan

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Visibility

$1000/month
  • Standard$1000/month
    • Supply chain visibility
    • MES
    • Basic analytics
  • Premium$2000/month
    • Advanced analytics
    • Custom reports
    • Priority support

Which should you pick?

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Choose Visibility if

  • You need supply chain visibility.
  • You work on Cloud, On-premise, Web.
  • You also want manufacturing execution.
Visibility review

Questions people ask

Is Turvo or Visibility better?
Neither clearly leads. Turvo starts at On request and Visibility at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Turvo or Visibility?
Turvo starts at On request and Visibility at $1000/month.
Does Turvo or Visibility run on more platforms?
Turvo runs on Web, iOS, Android, API. Visibility runs on Cloud, On-premise, Web.
What is Turvo best used for?
Turvo is most often used for a mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcount, a 3pl that wants its shipper customers to see live load status without building and maintaining a customer portal, a shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacity, a carrier-facing operation replacing email and phone check calls with structured status events tied to the load record. Of those, a mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcount and a 3pl that wants its shipper customers to see live load status without building and maintaining a customer portal are not what Visibility is typically brought in for.
What can Turvo do that Visibility cannot?
Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app. Visibility covers Supply chain visibility, Manufacturing execution, Production planning, Reporting. Both handle Analytics.

Answered from the vendors’ own pages

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Visibility: Does Visibility publish pricing on their website?

No, Visibility does not disclose subscription costs or pricing tiers on their website. Interested parties must contact sales directly.

Source
Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Visibility: How do I get a Visibility quote?

Visibility directs interested parties to contact sales at [email protected] or (978) 269-6500, or to request a demo through their website.

Source
Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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