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Social Media · head to head

Planoly vs Tumblr

Planoly logo

Planoly

Social Media

Visual social media planning, scheduling, and link-in-bio platform

From
$14/month
Rated
-
Full reviewWebsite
Tumblr logo

Tumblr

Social Media

Blogging and fandom platform owned by Automattic after being sold off by Verizon for a fraction of what Yahoo paid for it

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tumblr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Planoly the free mobile app tier is limited to 10 uploads per month, too low for active accounts.; Tumblr user growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • They diverge on capability: Planoly covers Visual grid planning, Tumblr covers Reblogging.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Planoly and Tumblr actually diverge.

Attributes where Planoly and Tumblr differ
AttributePlanolyTumblr
Starting price$14/monthFree
Pricing modelsubscriptionFree to use, optional ad-free subscription and paid post promotion
Free tierNoYes
Platformsweb, ios, androidiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Planoly

  • Visual grid planning
  • Auto-posting
  • AI content ideas
  • Link in bio
  • DM and comment automation
  • Media library
  • Analytics

Only in Tumblr

  • Reblogging
  • Tumblr Blaze
  • Ad-free browsing
  • Custom blog themes
  • Community labels
  • Post editor

What people use each for

The jobs each tool is most often brought in to do.

Planoly

  • Planning an Instagram feed grid before postingnot Tumblr
  • Scheduling and auto-publishing across multiple social networksnot Tumblr
  • Selling digital products or merch via a link-in-bio pagenot Tumblr
  • Automating Instagram DM replies for lead capturenot Tumblr
  • Managing content for multiple clients as an agencynot Tumblr

Tumblr

  • A fandom or fan-art community that has stayed on Tumblr specifically for its reblog and tagging culturenot Planoly
  • A writer or artist wanting a free, lightly customisable blog rather than a full websitenot Planoly
  • Someone researching how a platform behaves after a steep ownership devaluation and reduced investmentnot Planoly
  • A brand targeting niche fandom or subculture audiences that remain concentrated on Tumblr rather than mainstream platformsnot Planoly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Planoly

  • The free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • Additional social sets and team seats require paid add-ons rather than being included at higher volumes.
  • Auto-posting to some platforms requires a push notification and manual tap to finish publishing rather than being fully automatic.
  • Advanced monetization and automation features are gated behind paid plans with no lower-cost equivalent.

Tumblr

  • User growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • A 2018 ban on adult content drove away a significant part of the user base and community trust that has not fully recovered, even after some policy softening later.
  • Discovery and reach for new accounts is weaker than on algorithm-first platforms, so building an audience from zero is slower than on Instagram or TikTok.
  • The sharp drop in Tumblrs sale price between 2013 and 2019 signals real risk around long-term platform stability and continued investment under any given owner.
  • Moderation and safety tooling has historically lagged larger platforms, which matters for anyone running a brand presence that needs reliable content moderation support.

Pricing, plan by plan

Planoly

$14/month
  • Starter$14/month
    • 1 social set
    • Unlimited uploads
    • 1 user
  • Growth$24/month
    • 2 social sets
    • Unlimited uploads
    • 2 users
  • Pro$47/month
    • 6 social sets
    • Unlimited uploads
    • 6 users

Tumblr

Free
  • TumblrFree
    • Free blogging, following and reblogging
  • Ad-Free Browsing$4.99/month
    • Removes ads from the browsing experience

Which should you pick?

Choose Planoly if

  • You need visual grid planning.
  • You work on web, ios, android.
  • You also want auto-posting.
Planoly review

Choose Tumblr if

  • You need reblogging.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want tumblr blaze.
Tumblr review

Questions people ask

Is Planoly or Tumblr better?
Neither clearly leads. Planoly starts at $14/month and Tumblr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Planoly or Tumblr?
Tumblr has a free tier; the other does not. Paid plans start at $14/month for Planoly and Free for Tumblr.
Does Planoly or Tumblr run on more platforms?
Planoly runs on web, ios, android. Tumblr runs on iOS, Android, Web.
Can I use Tumblr for free?
Yes. Tumblr has a free tier, so you can try it without paying. Planoly starts at $14/month.
What is Planoly best used for?
Planoly is most often used for planning an instagram feed grid before posting, scheduling and auto-publishing across multiple social networks, selling digital products or merch via a link-in-bio page, automating instagram dm replies for lead capture. Of those, planning an instagram feed grid before posting and scheduling and auto-publishing across multiple social networks are not what Tumblr is typically brought in for.
What can Planoly do that Tumblr cannot?
Planoly covers Visual grid planning, Auto-posting, AI content ideas, Link in bio. Tumblr covers Reblogging, Tumblr Blaze, Ad-free browsing, Custom blog themes.

Answered from the vendors’ own pages

Planoly: Does Planoly offer a free trial?

All paid plans include a 14-day free trial before users are charged, letting new users test scheduling and link-in-bio features first.

Source
Tumblr: Who owns Tumblr now?

Automattic, the company behind WordPress.com, which bought it from Verizon in 2019.

Planoly: What are Planoly's pricing tiers?

Planoly offers Starter ($14/mo), Growth ($24/mo), and Pro ($47/mo) monthly plans, with lower per-month rates if billed annually; each tier increases the number of social sets and users included.

Source
Tumblr: Is Tumblr still free?

Yes. An optional ad-free subscription and paid post promotion, Tumblr Blaze, exist, but the core platform is free.

Planoly: Can I cancel or change my Planoly plan anytime?

Plans can be upgraded, downgraded, or canceled at any time according to Planoly's pricing page.

Source
Tumblr: Why did Tumblrs value drop so much between 2013 and 2019?

Years of user decline, accelerated by a 2018 ban on adult content that alienated a large part of its community, left it worth a small fraction of what Yahoo paid.

Planoly: Is there a free version of Planoly?

A free mobile app tier exists with a limit of 10 uploads per month; full scheduling features require a paid plan.

Source
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