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Software · head to head

SpyFu vs Serpstat

SpyFu logo

SpyFu

Software

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

Software

All-in-One SEO platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000

Where they differ

Only the attributes on which SpyFu and Serpstat actually diverge.

Attributes where SpyFu and Serpstat differ
AttributeSpyFuSerpstat
Starting price$29/monthOn request
Platformsweb, apiWeb
Founded2005Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting
  • API Access

Only in Serpstat

Nothing recorded that SpyFu does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

SpyFu

  • Researching a competitor's paid search strategynot Serpstat
  • Finding organic keyword gapsnot Serpstat
  • Tracking weekly keyword rank changesnot Serpstat
  • Building white-label SEO/PPC reports for clientsnot Serpstat

Serpstat

No use cases recorded yet. See the Serpstat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Serpstat

On request

No published plan breakdown. See the Serpstat review.

Which should you pick?

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Choose Serpstat if

Nothing in the data separates Serpstat from SpyFu on the points above - pick on price and on how each one feels to use.

Serpstat review

Questions people ask

Is SpyFu or Serpstat better?
Neither clearly leads. SpyFu starts at $29/month and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SpyFu or Serpstat?
SpyFu starts at $29/month and Serpstat at On request.
Does SpyFu or Serpstat run on more platforms?
SpyFu runs on web, api. Serpstat runs on Web.
What is SpyFu best used for?
SpyFu is most often used for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes, building white-label seo/ppc reports for clients. Of those, researching a competitor's paid search strategy and finding organic keyword gaps are not what Serpstat is typically brought in for.
What can SpyFu do that Serpstat cannot?
SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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