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Marketing · head to head

Roxhill vs Steno

Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Rated
-
Full reviewWebsite
Steno logo

Steno

News

AI transcription and analysis for news and media

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.; Steno no free tier available; entry point at $500/month
  • They diverge on capability: Roxhill covers Journalist database, Steno covers AI transcription.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Roxhill and Steno actually diverge.

Attributes where Roxhill and Steno differ
AttributeRoxhillSteno
Starting priceOn request$500/month
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb
CategoryMarketingNews
FoundedUnknown2020

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

Only in Steno

  • AI transcription
  • Broadcast search
  • Real-time monitoring
  • Clip creation
  • Media analysis
  • Slack
  • Email
  • API

What people use each for

The jobs each tool is most often brought in to do.

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Steno
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Steno
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Steno
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Steno

Steno

  • AI-powered content creation platformnot Roxhill
  • Voice and text content generationnot Roxhill
  • Multi-channel content distributionnot Roxhill
  • Programmatic content syndicationnot Roxhill

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Steno

  • No free tier available; entry point at $500/month
  • Enterprise plan pricing not published; requires custom quote
  • Premium add-ons (iOS/Android app, Pro Voice) pricing not disclosed

Pricing, plan by plan

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Steno

$500/month
  • Starter$500/month
    • 16,500 credits per month
    • 1 Twin
    • Web app deployment
  • Growth$1000/month
    • 40,000 credits per month
    • 2 Twins
    • Web app deployment
  • Scale$2000/month
    • 100,000 credits per month
    • 3 Twins
    • Web app deployment
  • Enterprise$null/month
    • 200,000+ credits per month
    • 5 Twins
    • Web app deployment

Which should you pick?

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.
Roxhill review

Choose Steno if

  • You need ai transcription.
  • You also want broadcast search.
Steno review

Questions people ask

Is Roxhill or Steno better?
Neither clearly leads. Roxhill starts at On request and Steno at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Roxhill or Steno?
Roxhill starts at On request and Steno at $500/month.
Does Roxhill or Steno run on more platforms?
Roxhill runs on Web, iOS, Android. Steno runs on Web.
What is Roxhill best used for?
Roxhill is most often used for a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list., an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead., a communications team monitoring named spokespeople and measuring their share of voice against competitors in uk media., a uk public sector body procuring through g-cloud that needs eea-hosted media monitoring with a published framework price band.. Of those, a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list. and an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead. are not what Steno is typically brought in for.
What can Roxhill do that Steno cannot?
Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts. Steno covers AI transcription, Broadcast search, Real-time monitoring, Clip creation.

Answered from the vendors’ own pages

Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Steno: What is the minimum cost to start using Steno?

The Starter plan is $500/month with 16,500 monthly credits. Steno does not offer a free tier, and monthly billing options include annual subscriptions with 10-15% savings.

Source
Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Steno: What are Steno credits and how many do I get?

Credits are the universal currency used for content processing, training, and user interactions across text, voice, and video. Starter includes 16,500/month, Growth 40,000/month, Scale 100,000/month, and Enterprise 200,000+/month.

Source
Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Steno: What is a Twin in Steno's pricing?

Twins are included in Steno plans at different quantities: Starter includes 1 Twin, Growth 2, Scale 3, and Enterprise 5. Specific features of Twins are not detailed on the pricing page.

Source
Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

Steno: What are Steno's platform fees?

Steno charges monetization platform fees that decrease with plan tier: Starter at 9%, Growth at 8%, Scale at 7%, and Enterprise at 6%.

Source
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