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Logging · head to head

Rootly vs Grafana Loki

Rootly logo

Rootly

Logging

AI-native incident management with automation, on-call, and root cause analysis

From
$20/user-month
Rated
-
Full reviewWebsite
Grafana Loki logo

Grafana Loki

Logging

Log Aggregation for Grafana Stack

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Grafana Loki has a free tier, so it costs nothing to try first.
  • Each has a real cost: Rootly pricing higher than some competitors for basic features; Grafana Loki grafana Cloud Logs Pro plan includes only 30-day retention; retention beyond 30 days requires Enterprise plan with minimum $25,000 annual commitment
  • They diverge on capability: Rootly covers AI SRE automation, Grafana Loki covers Log aggregation.

Where they differ

Only the attributes on which Rootly and Grafana Loki actually diverge.

Attributes where Rootly and Grafana Loki differ
AttributeRootlyGrafana Loki
Starting price$20/user-monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Mobile, Slack, Microsoft TeamsSelf-hosted (open source), Managed (Grafana Cloud Logs), Enterprise (self-managed with support)
Founded20202014

Identical on both: user rating (Not yet rated), category (Logging).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rootly

  • AI SRE automation
  • Alert routing
  • On-call management
  • Incident response
  • Call routing
  • AI meeting bot
  • Status pages

Only in Grafana Loki

  • Log aggregation
  • Label-based indexing
  • LogQL language
  • Cost-effective
  • API
  • Webhooks
  • REST
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Rootly

  • Automate on-call and incident response workflowsnot Grafana Loki
  • Run root cause analysis with AI assistancenot Grafana Loki
  • Track and improve Mean Time to Mitigation (MTTR)not Grafana Loki
  • Coordinate response across distributed teamsnot Grafana Loki
  • Learn from post-incident retrospectivesnot Grafana Loki

Grafana Loki

  • Cost-sensitive organisations deploying Kubernetes and Prometheus ecosystemsnot Rootly
  • Teams needing index-free log aggregation for high-volume environmentsnot Rootly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rootly

  • Pricing higher than some competitors for basic features
  • AI SRE features require separate contact-sales engagement
  • Learning curve for advanced automation features
  • Per-user pricing increases costs as team grows

Grafana Loki

  • Grafana Cloud Logs Pro plan includes only 30-day retention; retention beyond 30 days requires Enterprise plan with minimum $25,000 annual commitment
  • Open-source version requires self-hosting all infrastructure including storage and scaling

Pricing, plan by plan

Rootly

$20/user-month
  • Incident Response Essentials$20/user-month
    • Response with Slack integration
    • @Rootly AI Chat
    • AI Similar Incidents detection
  • Incident Response Enterprise$undefined/custom
    • All Essentials features
    • Custom forms and incident types
    • Private incidents
  • On-Call Essentials$20/user-month
    • Alert grouping and routing
    • Live call routing (1 phone number)
    • Schedules and escalation policies
  • On-Call Enterprise$undefined/custom
    • All Essentials features
    • 5 phone numbers for call routing
    • Unlimited schedules

Grafana Loki

Free

No published plan breakdown. See the Grafana Loki review.

Which should you pick?

Choose Rootly if

  • You need ai sre automation.
  • You work on Web, Mobile, Slack, Microsoft Teams.
  • You also want alert routing.
Rootly review

Choose Grafana Loki if

  • You need log aggregation.
  • You want to start without paying.
  • You work on Self-hosted (open source), Managed (Grafana Cloud Logs), Enterprise (self-managed with support).
  • You also want label-based indexing.
Grafana Loki review

Questions people ask

Is Rootly or Grafana Loki better?
Neither clearly leads. Rootly starts at $20/user-month and Grafana Loki at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rootly or Grafana Loki?
Grafana Loki has a free tier; the other does not. Paid plans start at $20/user-month for Rootly and Free for Grafana Loki.
Does Rootly or Grafana Loki run on more platforms?
Rootly runs on Web, Mobile, Slack, Microsoft Teams. Grafana Loki runs on Self-hosted (open source), Managed (Grafana Cloud Logs), Enterprise (self-managed with support).
Can I use Grafana Loki for free?
Yes. Grafana Loki has a free tier, so you can try it without paying. Rootly starts at $20/user-month.
What is Rootly best used for?
Rootly is most often used for automate on-call and incident response workflows, run root cause analysis with ai assistance, track and improve mean time to mitigation (mttr), coordinate response across distributed teams. Of those, automate on-call and incident response workflows and run root cause analysis with ai assistance are not what Grafana Loki is typically brought in for.
What can Rootly do that Grafana Loki cannot?
Rootly covers AI SRE automation, Alert routing, On-call management, Incident response. Grafana Loki covers Log aggregation, Label-based indexing, LogQL language, Cost-effective.

Answered from the vendors’ own pages

Rootly: How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source
Grafana Loki: Is there a free tier for Grafana Cloud?

Yes, Grafana Cloud has a Free Forever plan at no cost with no registration required. The free tier is suitable for personal projects and early-stage startups.

Source
Rootly: What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source
Grafana Loki: How long is data retained in Grafana's free plan?

The free tier retains metrics, logs, traces, and profiles for 14 days.

Source
Rootly: Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source
Grafana Loki: What is the minimum cost for Grafana Enterprise?

Grafana Enterprise has a minimum annual commitment of 25,000 dollars.

Source
Rootly: Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source
Grafana Loki: Do I need a credit card to use Grafana's free tier?

No, Grafana Cloud's Free Forever plan requires no credit card to get started.

Source
Grafana Loki: How is Grafana Cloud billed?

Grafana Cloud Pro starts at 19 dollars per month with usage-based charges on top. Billing is monthly based on your consumption. Grafana offers automatic volume discounts based on your spending.

Source
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