Softwr

Surveys · head to head

QuestionPro vs Zappi

QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Rated
-
Full reviewWebsite
Zappi logo

Zappi

Research

Automated consumer insights platform for testing advertising, product concepts and brand health

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only QuestionPro has a free tier, so it costs nothing to try first.
  • Each has a real cost: QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.; Zappi nothing is published: pricing is a platform subscription plus a prepaid credit bundle quoted per customer, so a buyer cannot benchmark the cost against agency research without going through sales.
  • They diverge on capability: QuestionPro covers Survey builder, Zappi covers Validated study templates.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which QuestionPro and Zappi actually diverge.

Attributes where QuestionPro and Zappi differ
AttributeQuestionProZappi
Starting priceFreeOn request
Pricing modelPer user per monthquote
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
CategorySurveysResearch

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

Only in Zappi

  • Validated study templates
  • Respondent panel access
  • Normative benchmarks
  • Creative testing
  • Brand health tracking
  • AI analysis over history
  • Unlimited users
  • Exports and integrations

What people use each for

The jobs each tool is most often brought in to do.

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot Zappi
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot Zappi
  • A CX team that wants closed-loop case management bundled with survey distributionnot Zappi
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot Zappi

Zappi

  • A beverage brand screening thirty flavour concepts before committing to two for consumer testingnot QuestionPro
  • A marketing team pre-testing three advertising edits in a day so a media booking deadline can be metnot QuestionPro
  • An insights function replacing repeated ad-hoc agency studies with a comparable, accumulating body of test resultsnot QuestionPro
  • A brand manager running continuous brand health tracking without negotiating a separate tracker contract each yearnot QuestionPro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

Zappi

  • Nothing is published: pricing is a platform subscription plus a prepaid credit bundle quoted per customer, so a buyer cannot benchmark the cost against agency research without going through sales.
  • Credits are prepaid against a forecast of the year ahead, which means a team that overestimates research volume ends the year having paid for studies it never ran.
  • The template model that makes studies fast also constrains them; a research question that does not fit a validated instrument either gets forced into one or goes to an agency anyway.
  • Normative benchmarks are strongest in fast-moving consumer goods categories where Zappi has depth, and thinner in business-to-business, financial services and niche categories, where the comparison numbers mean less.
  • Because respondents come from Zappi-sourced panels, sample composition is a vendor decision rather than yours, and any team that needs a bespoke recruitment specification or a low-incidence audience will find the automated route unsuitable.

Pricing, plan by plan

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

Zappi

On request
  • Premium$undefined/year
    • Platform subscription with unlimited users
    • Access to all research solutions
    • Credit bundle scoped to annual research volume
  • Enterprise$undefined/year
    • Platform subscription with unlimited users
    • Multi-market and global organisation controls
    • Connected insights across markets and brands

Which should you pick?

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Choose Zappi if

  • You need validated study templates.
  • You also want respondent panel access.
Zappi review

Questions people ask

Is QuestionPro or Zappi better?
Neither clearly leads. QuestionPro starts at Free and Zappi at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, QuestionPro or Zappi?
QuestionPro has a free tier; the other does not. Paid plans start at Free for QuestionPro and On request for Zappi.
Does QuestionPro or Zappi run on more platforms?
QuestionPro runs on Web, iOS, Android. Zappi runs on Web.
Can I use QuestionPro for free?
Yes. QuestionPro has a free tier, so you can try it without paying. Zappi starts at On request.
What is QuestionPro best used for?
QuestionPro is most often used for a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing, a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat, a cx team that wants closed-loop case management bundled with survey distribution, a market research agency needing maxdiff and conjoint analysis that surveymonkey does not offer. Of those, a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing and a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat are not what Zappi is typically brought in for.
What can QuestionPro do that Zappi cannot?
QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite. Zappi covers Validated study templates, Respondent panel access, Normative benchmarks, Creative testing.

Answered from the vendors’ own pages

QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

Zappi: Does Zappi publish prices?

No. It publishes the structure, a platform subscription plus credits plus optional services, but not the numbers.

QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

Zappi: How fast do results come back?

Automated tests typically return within hours to a day, which is the main reason teams choose it over a commissioned study.

QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

Zappi: Do we still need an agency?

For standard concept, creative and brand tests, usually not. For bespoke methodologies and hard-to-reach audiences, yes.

Zappi: Is there a per-seat charge?

No. Both published tiers include unlimited users; the variable cost is research credits.

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