News · head to head
Google News vs Prezly
The short version
- Each has a real cost: Google News free model only with no paid alternatives; Prezly the Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
- They diverge on capability: Google News covers AI-powered curation, Prezly covers Online newsrooms.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Google News and Prezly actually diverge.
| Attribute | Google News | Prezly |
|---|---|---|
| Pricing model | free | subscription |
| Platforms | Web, Ios, Android | Web |
| Founded | 1998 | 2010 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (News).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google News
- AI-powered curation
- Full coverage
- Local news
- Topic following
- Newsstand
- Google account
- Google Assistant
- Chrome
Only in Prezly
- Online newsrooms
- Contact management
- Email campaigns
- Coverage tracking
- Multimedia stories
- Slack
- Google Analytics
- Zapier
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Google News
- News consumptionnot Prezly
- Topic trackingnot Prezly
- Local newsnot Prezly
- Researchnot Prezly
Prezly
- Hosting an online newsroom or press pagenot Google News
- Sending press releases to a media contact listnot Google News
- Managing journalist contacts and coveragenot Google News
- Multilingual newsrooms through the localisation featuresnot Google News
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google News
- Free model only with no paid alternatives
- Revenue generated through advertising rather than subscriptions
Prezly
- The Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
- Removing the branding and getting white-label sites requires Standard at 250 euros a month
- Standard still allows only two users
- The uptime SLA is Enterprise only
- Advertised prices are the annual rates, with a 20 percent premium for paying monthly
Pricing, plan by plan
Google News
Free- FreeFree
- Personalized news feed
- Full coverage feature
- Local news
Prezly
Free- Essential$100/month
- 1 site, 1 user
- Up to 5,000 contacts
- Unlimited stories and campaigns
- Essential (Monthly Billing)$150/month
- Same as Essential plan
- Standard$250/month
- 1 site, 2 users
- Up to 10,000 contacts
- White-label sites
- Standard (Monthly Billing)$300/month
- Same as Standard plan
Which should you pick?
Choose Google News if
- You need ai-powered curation.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want full coverage.
Choose Prezly if
- You need online newsrooms.
- You want to start without paying.
- You also want contact management.
Questions people ask
- Is Google News or Prezly better?
- Neither clearly leads. Google News starts at Free and Prezly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google News or Prezly?
- Google News starts at Free and Prezly at Free.
- Does Google News or Prezly run on more platforms?
- Google News runs on Web, Ios, Android. Prezly runs on Web.
- Can I use Google News for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google News best used for?
- Google News is most often used for news consumption, topic tracking, local news, research. Of those, news consumption and topic tracking are not what Prezly is typically brought in for.
- What can Google News do that Prezly cannot?
- Google News covers AI-powered curation, Full coverage, Local news, Topic following. Prezly covers Online newsrooms, Contact management, Email campaigns, Coverage tracking. Both handle Web support.
Answered from the vendors’ own pages
Google News: Is Google News free?
Yes, Google News is a free news aggregation service available to all users. No subscription or payment is required to access personalized news feeds and search functionality.
SourcePrezly: How much does Prezly cost?
Prezly's Essential plan starts at EUR 100/month (billed annually) or EUR 150/month (billed monthly). The Standard plan costs EUR 250/month (annual) or EUR 300/month (monthly). Enterprise pricing is custom and available upon request.
SourceGoogle News: How does Google News make money if it's free?
Google News generates revenue through advertising displayed within the news aggregation service rather than charging users for access.
SourcePrezly: Does Prezly offer a free trial?
Yes, Prezly offers a 14-day free trial with no credit card required. Customers also save 20% on annual billing.
SourcePrezly: What is included in Prezly's Standard plan?
The Standard plan includes 1 site with 2 users, up to 10,000 contacts, white-label sites, localization and auto-translations, and ability to send from your own domain.
SourceRelated pages
More on Google News
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