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PR Newswire vs Substack

PR Newswire logo

PR Newswire

Software

The global leader in press release distribution

From
On request
Rated
-
Full reviewWebsite
Substack logo

Substack

Software

The newsletter platform for writers and publishers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Substack has a free tier, so it costs nothing to try first.
  • Each has a real cost: PR Newswire pR Newswire is structured as an annual membership organization with a separate fee, on top of per-release distribution charges (archived pricing page, 8 September 2021); Substack substack takes a 10% cut of subscription revenue (writers keep 90%), plus separate credit card processing fees
  • They diverge on capability: PR Newswire covers Press release distribution, Substack covers Newsletter publishing.

Where they differ

Only the attributes on which PR Newswire and Substack actually diverge.

Attributes where PR Newswire and Substack differ
AttributePR NewswireSubstack
Starting priceOn requestFree
Pricing modelusage-basedfreemium
Free tierNoYes
PlatformsWebWeb, Mobile
Founded19542017

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PR Newswire

  • Press release distribution
  • Multimedia support
  • Analytics & reporting
  • Targeted distribution
  • Regulatory disclosure
  • Cision platform
  • Google News
  • Yahoo Finance

Only in Substack

  • Newsletter publishing
  • Subscriber management
  • Paid subscriptions
  • Email analytics
  • Post scheduling
  • Archive creation
  • Free/paid tier split
  • Comments & discussion

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

PR Newswire

  • Press release distributionnot Substack
  • Product launchesnot Substack
  • Earnings announcementsnot Substack
  • Corporate newsnot Substack
  • SEC filingsnot Substack

Substack

  • Newsletter distributionnot PR Newswire
  • Reader monetizationnot PR Newswire
  • Community buildingnot PR Newswire
  • Subscriber managementnot PR Newswire

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PR Newswire

  • PR Newswire is structured as an annual membership organization with a separate fee, on top of per-release distribution charges (archived pricing page, 8 September 2021)
  • Single state-level press release distribution starts at $355 USD for only a 400-word release, with pricing rising per additional word or wider circuit (archived pricing page, 8 September 2021)
  • Top Markets distribution, a wider circuit than a single state, starts at $650 USD for a 400-word release, and a four-release Top Markets bundle is $3,095 USD (archived pricing page, 8 September 2021)

Substack

  • Substack takes a 10% cut of subscription revenue (writers keep 90%), plus separate credit card processing fees

Pricing, plan by plan

PR Newswire

On request
  • US1 - State$575/one-time
    • State distribution
    • Online posting
    • Basic analytics
  • US2 - Regional$825/one-time
    • Regional distribution
    • AP inclusion
    • Enhanced analytics
  • US3 - National$1475/one-time
    • National distribution
    • All wire services
    • Multimedia options
  • GlobalFree
    • International distribution
    • Translation services
    • Global reach

Substack

Free
  • FreeFree
    • Unlimited newsletters
    • Basic design
    • Archive access
  • Pro$12/month
    • Custom domain
    • Advanced analytics
    • Member chat

Which should you pick?

Choose PR Newswire if

  • You need press release distribution.
  • You also want multimedia support.
PR Newswire review

Choose Substack if

  • You need newsletter publishing.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want subscriber management.
Substack review

Questions people ask

Is PR Newswire or Substack better?
Neither clearly leads. PR Newswire starts at On request and Substack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PR Newswire or Substack?
Substack has a free tier; the other does not. Paid plans start at On request for PR Newswire and Free for Substack.
Does PR Newswire or Substack run on more platforms?
PR Newswire runs on Web. Substack runs on Web, Mobile.
Can I use Substack for free?
Yes. Substack has a free tier, so you can try it without paying. PR Newswire starts at On request.
What is PR Newswire best used for?
PR Newswire is most often used for press release distribution, product launches, earnings announcements, corporate news. Of those, press release distribution and product launches are not what Substack is typically brought in for.
What can PR Newswire do that Substack cannot?
PR Newswire covers Press release distribution, Multimedia support, Analytics & reporting, Targeted distribution. Substack covers Newsletter publishing, Subscriber management, Paid subscriptions, Email analytics. Both handle Web support.
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Related pages

More on PR Newswire

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