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Marketing · head to head

Postscript vs Zoho Campaigns

Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite
Zoho Campaigns logo

Zoho Campaigns

Email Marketing

Email marketing tool with a genuine free tier, priced by contact count once paid

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Campaigns has a free tier, so it costs nothing to try first.
  • Each has a real cost: Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.; Zoho Campaigns template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • They diverge on capability: Postscript covers Shopify segmentation, Zoho Campaigns covers Drag-and-drop email builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Postscript and Zoho Campaigns actually diverge.

Attributes where Postscript and Zoho Campaigns differ
AttributePostscriptZoho Campaigns
Starting price$49/monthFree
Pricing modelPer month plus per message sentPer month by contact tier once on a paid plan
Free tierNoYes
PlatformsWeb, iOSWeb
CategoryMarketingEmail Marketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

Only in Zoho Campaigns

  • Drag-and-drop email builder
  • Zoho CRM integration
  • A/B testing
  • Advanced segmentation
  • Send time optimisation
  • WhatsApp and SMS add-ons

What people use each for

The jobs each tool is most often brought in to do.

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Zoho Campaigns
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Zoho Campaigns
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Zoho Campaigns
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Zoho Campaigns

Zoho Campaigns

  • A small business with under 2,000 contacts wanting a genuinely usable free email marketing tool rather than a crippled trialnot Postscript
  • An existing Zoho CRM or Desk customer wanting email marketing that syncs natively without a third-party connectornot Postscript
  • A growing list needing to scale from 500 up to 500,000 contacts within one vendor's pricing laddernot Postscript
  • A team wanting WhatsApp or SMS as an add-on channel alongside email from the same vendornot Postscript

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Zoho Campaigns

  • Template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • Advanced segmentation and dynamic content are reserved for the Professional tier, so mid-sized lists needing that capability face a real price step up from Standard.
  • WhatsApp and SMS are separate paid add-ons rather than included channels, so a genuinely multi-channel campaign costs more than the base email price suggests.
  • Its main structural advantage, native Zoho ecosystem integration, does not benefit a buyer using a non-Zoho CRM or helpdesk, who gets no more from Zoho Campaigns than from a specialist alternative.
  • Support responsiveness reflects Zoho's broad, lower-touch model across its whole portfolio rather than dedicated email marketing expertise.

Pricing, plan by plan

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Zoho Campaigns

Free
  • Forever FreeFree
    • Up to 2,000 contacts
    • 6,000 emails per month
    • 5 users, basic templates and reporting
  • Standard$undefined/month
    • Starts at 500 contacts, scales to 100,000
    • Unlimited email sends
    • A/B testing and priority support
  • Professional$undefined/month
    • Starts at 500 contacts, scales to 500,000
    • Unlimited email sends
    • Advanced segmentation, dynamic content, custom roles and webhooks

Which should you pick?

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Choose Zoho Campaigns if

  • You need drag-and-drop email builder.
  • You want to start without paying.
  • You also want zoho crm integration.
Zoho Campaigns review

Questions people ask

Is Postscript or Zoho Campaigns better?
Neither clearly leads. Postscript starts at $49/month and Zoho Campaigns at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postscript or Zoho Campaigns?
Zoho Campaigns has a free tier; the other does not. Paid plans start at $49/month for Postscript and Free for Zoho Campaigns.
Does Postscript or Zoho Campaigns run on more platforms?
Postscript runs on Web, iOS. Zoho Campaigns runs on Web.
Can I use Zoho Campaigns for free?
Yes. Zoho Campaigns has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Postscript best used for?
Postscript is most often used for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Of those, a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox and a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism are not what Zoho Campaigns is typically brought in for.
What can Postscript do that Zoho Campaigns cannot?
Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations. Zoho Campaigns covers Drag-and-drop email builder, Zoho CRM integration, A/B testing, Advanced segmentation.

Answered from the vendors’ own pages

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Zoho Campaigns: Is the free tier good enough for real use, or just a trial?

It is a real, ongoing free tier for up to 2,000 contacts and 6,000 emails a month, not a time-limited trial.

Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Zoho Campaigns: Does it integrate with non-Zoho CRMs?

Yes via Zapier and other connectors, but the native, no-extra-fee integration advantage is specific to other Zoho products.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Zoho Campaigns: Are WhatsApp and SMS included?

No, they are separately purchased add-ons alongside the email plan.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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