Softwr

Technology · head to head

PostHog vs Triple Whale

PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite
Triple Whale logo

Triple Whale

Marketing

The operating system for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts; Triple Whale shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • They diverge on capability: PostHog covers Product analytics, Triple Whale covers First-party attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which PostHog and Triple Whale actually diverge.

Attributes where PostHog and Triple Whale differ
AttributePostHogTriple Whale
Pricing modelusage-basedUnknown
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyMarketing
Founded20202021

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

Only in Triple Whale

  • First-party attribution
  • Real-time dashboard
  • Creative analytics
  • Sonar AI assistant
  • Pixel tracking
  • Profit tracking
  • Cohort analysis
  • Benchmarking

Both cover

  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

PostHog

  • Product analyticsnot Triple Whale
  • Feature experimentationnot Triple Whale
  • User behavior trackingnot Triple Whale
  • A/B testingnot Triple Whale
  • Debug production issuesnot Triple Whale

Triple Whale

  • Marketing analyticsnot PostHog
  • Attribution trackingnot PostHog
  • Profit optimizationnot PostHog
  • Creative testingnot PostHog

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Triple Whale

  • Shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • Creative analytics and advanced features sold as add-ons beyond base plan pricing
  • GMV-based pricing for larger brands creates unpredictable costs at scale

Pricing, plan by plan

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Triple Whale

Free
  • Founders DashboardFree
    • Basic analytics
    • Dashboard access
  • Starter$179/month
    • Multi-touch attribution
    • Sonar Send
    • Analytics dashboard
  • Advanced$259/month
    • All Starter features
    • Advanced analytics
    • Add-ons available

Which should you pick?

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Choose Triple Whale if

  • You need first-party attribution.
  • You want to start without paying.
  • You also want real-time dashboard.
Triple Whale review

Questions people ask

Is PostHog or Triple Whale better?
Neither clearly leads. PostHog starts at Free and Triple Whale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PostHog or Triple Whale?
PostHog starts at Free and Triple Whale at Free.
Does PostHog or Triple Whale run on more platforms?
PostHog runs on Web, Ios, Android, Api. Triple Whale runs on Web.
Can I use PostHog for free?
Both have a free tier, so you can try either at no cost before committing.
What is PostHog best used for?
PostHog is most often used for product analytics, feature experimentation, user behavior tracking, a/b testing. Of those, product analytics and feature experimentation are not what Triple Whale is typically brought in for.
What can PostHog do that Triple Whale cannot?
PostHog covers Product analytics, Session recording, Feature flags, A/B testing. Triple Whale covers First-party attribution, Real-time dashboard, Creative analytics, Sonar AI assistant. Both handle SOC2, Cloud deployment.

Answered from the vendors’ own pages

PostHog: What does PostHog's free tier include per month?

PostHog free tier includes: 1M analytics events, 5K session replays, 1M feature flag requests, 100K error tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10K data pipeline events, 100K AI observability events, 500 PostHog AI credits, 10K workflow messages, and 10GB log ingestion. Source: https://posthog.com/pricing

Source
Triple Whale: What is Triple Whale's pricing structure?

Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.

Source
PostHog: How much data retention does PostHog provide on paid plans?

PostHog free tier provides 1-year data retention. Pay-as-you-go plans offer 7-year data retention across all projects, enabling longer historical analysis. Source: https://posthog.com/pricing

Source
Triple Whale: Does Triple Whale integrate with Shopify?

Yes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.

Source
PostHog: What percentage of PostHog users stay on the free tier?

PostHog states that 97% of companies use PostHog for free, indicating extensive free tier adoption. However, specific per-unit pricing rates for overages on paid plans are not published. Source: https://posthog.com/pricing

Source
Triple Whale: What AI features does Triple Whale offer?

Triple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.

Source
PostHog: When does PostHog provide priority support on paid plans?

PostHog provides email or Slack support for accounts exceeding $2,000/month on pay-as-you-go plans. Specific response times and support SLAs are not detailed on their pricing page. Source: https://posthog.com/pricing

Source
Triple Whale: Is there a free plan?

Yes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.

Source
Share

Related pages

More on PostHog

More on Triple Whale

Keep looking

Other head to heads