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Technology · head to head

PostHog vs Ruler Analytics

PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only PostHog has a free tier, so it costs nothing to try first.
  • Each has a real cost: PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: PostHog covers Product analytics, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which PostHog and Ruler Analytics actually diverge.

Attributes where PostHog and Ruler Analytics differ
AttributePostHogRuler Analytics
Starting priceFree£299/month
Pricing modelusage-basedUnknown
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyMarketing
Founded20202012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

PostHog

  • Product analyticsnot Ruler Analytics
  • Feature experimentationnot Ruler Analytics
  • User behavior trackingnot Ruler Analytics
  • A/B testingnot Ruler Analytics
  • Debug production issuesnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot PostHog
  • ROI measurementnot PostHog
  • Lead trackingnot PostHog
  • Revenue attributionnot PostHog

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is PostHog or Ruler Analytics better?
Neither clearly leads. PostHog starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PostHog or Ruler Analytics?
PostHog has a free tier; the other does not. Paid plans start at Free for PostHog and £299/month for Ruler Analytics.
Does PostHog or Ruler Analytics run on more platforms?
PostHog runs on Web, Ios, Android, Api. Ruler Analytics runs on Web.
Can I use PostHog for free?
Yes. PostHog has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is PostHog best used for?
PostHog is most often used for product analytics, feature experimentation, user behavior tracking, a/b testing. Of those, product analytics and feature experimentation are not what Ruler Analytics is typically brought in for.
What can PostHog do that Ruler Analytics cannot?
PostHog covers Product analytics, Session recording, Feature flags, A/B testing. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle SOC2, Cloud deployment.

Answered from the vendors’ own pages

PostHog: What does PostHog's free tier include per month?

PostHog free tier includes: 1M analytics events, 5K session replays, 1M feature flag requests, 100K error tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10K data pipeline events, 100K AI observability events, 500 PostHog AI credits, 10K workflow messages, and 10GB log ingestion. Source: https://posthog.com/pricing

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
PostHog: How much data retention does PostHog provide on paid plans?

PostHog free tier provides 1-year data retention. Pay-as-you-go plans offer 7-year data retention across all projects, enabling longer historical analysis. Source: https://posthog.com/pricing

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
PostHog: What percentage of PostHog users stay on the free tier?

PostHog states that 97% of companies use PostHog for free, indicating extensive free tier adoption. However, specific per-unit pricing rates for overages on paid plans are not published. Source: https://posthog.com/pricing

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
PostHog: When does PostHog provide priority support on paid plans?

PostHog provides email or Slack support for accounts exceeding $2,000/month on pay-as-you-go plans. Specific response times and support SLAs are not detailed on their pricing page. Source: https://posthog.com/pricing

Source
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