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Marketing & Analytics · head to head

Attribution vs PostHog

A

Attribution

Marketing & Analytics

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only PostHog has a free tier, so it costs nothing to try first.
  • They diverge on capability: Attribution covers First-party data attribution, PostHog covers Product analytics.

Where they differ

Only the attributes on which Attribution and PostHog actually diverge.

Attributes where Attribution and PostHog differ
AttributeAttributionPostHog
Starting price$2000/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Api
CategoryMarketing & AnalyticsTechnology

Identical on both: user rating (Not yet rated), founded (2020).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot PostHog
  • ROI trackingnot PostHog
  • Privacy-compliant trackingnot PostHog
  • First-party datanot PostHog

PostHog

  • Product analyticsnot Attribution
  • Feature experimentationnot Attribution
  • User behavior trackingnot Attribution
  • A/B testingnot Attribution
  • Debug production issuesnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Questions people ask

Is Attribution or PostHog better?
Neither clearly leads. Attribution starts at $2000/month and PostHog at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or PostHog?
PostHog has a free tier; the other does not. Paid plans start at $2000/month for Attribution and Free for PostHog.
Does Attribution or PostHog run on more platforms?
Attribution runs on Web, Mobile, Api. PostHog runs on Web, Ios, Android, Api.
Can I use PostHog for free?
Yes. PostHog has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what PostHog is typically brought in for.
What can Attribution do that PostHog cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. PostHog covers Product analytics, Session recording, Feature flags, A/B testing.
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