Softwr

Marketing · head to head

Marketing Evolution vs PostHog

Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only PostHog has a free tier, so it costs nothing to try first.
  • Each has a real cost: Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote; PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, PostHog covers Product analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Marketing Evolution and PostHog actually diverge.

Attributes where Marketing Evolution and PostHog differ
AttributeMarketing EvolutionPostHog
Starting price$5000/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWeb, Api, AnalyticsWeb, Ios, Android, Api
CategoryMarketingTechnology
Founded20082020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

Both cover

  • Segment
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot PostHog
  • Attribution modeling and customer journey reconstructionnot PostHog
  • AI-agent-ready marketing data context and business ontologynot PostHog
  • Marketing budget planning and scenario simulation with Darwin toolnot PostHog
  • Cross-channel performance monitoring and KPI standardizationnot PostHog

PostHog

  • Product analyticsnot Marketing Evolution
  • Feature experimentationnot Marketing Evolution
  • User behavior trackingnot Marketing Evolution
  • A/B testingnot Marketing Evolution
  • Debug production issuesnot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Questions people ask

Is Marketing Evolution or PostHog better?
Neither clearly leads. Marketing Evolution starts at $5000/month and PostHog at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or PostHog?
PostHog has a free tier; the other does not. Paid plans start at $5000/month for Marketing Evolution and Free for PostHog.
Does Marketing Evolution or PostHog run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. PostHog runs on Web, Ios, Android, Api.
Can I use PostHog for free?
Yes. PostHog has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for marketing data unification across paid, owned, and third-party data sources, attribution modeling and customer journey reconstruction, ai-agent-ready marketing data context and business ontology, marketing budget planning and scenario simulation with darwin tool. Of those, marketing data unification across paid, owned, and third-party data sources and attribution modeling and customer journey reconstruction are not what PostHog is typically brought in for.
What can Marketing Evolution do that PostHog cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. PostHog covers Product analytics, Session recording, Feature flags, A/B testing. Both handle Segment, SOC2.

Answered from the vendors’ own pages

Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
PostHog: What does PostHog's free tier include per month?

PostHog free tier includes: 1M analytics events, 5K session replays, 1M feature flag requests, 100K error tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10K data pipeline events, 100K AI observability events, 500 PostHog AI credits, 10K workflow messages, and 10GB log ingestion. Source: https://posthog.com/pricing

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
PostHog: How much data retention does PostHog provide on paid plans?

PostHog free tier provides 1-year data retention. Pay-as-you-go plans offer 7-year data retention across all projects, enabling longer historical analysis. Source: https://posthog.com/pricing

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
PostHog: What percentage of PostHog users stay on the free tier?

PostHog states that 97% of companies use PostHog for free, indicating extensive free tier adoption. However, specific per-unit pricing rates for overages on paid plans are not published. Source: https://posthog.com/pricing

Source
PostHog: When does PostHog provide priority support on paid plans?

PostHog provides email or Slack support for accounts exceeding $2,000/month on pay-as-you-go plans. Specific response times and support SLAs are not detailed on their pricing page. Source: https://posthog.com/pricing

Source
Share

Related pages

More on Marketing Evolution

More on PostHog

Keep looking

Other head to heads