Software · head to head
Pendo vs Heap
The short version
- Each has a real cost: Pendo pricing is not publicly available and requires a custom quote; Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation
- They diverge on capability: Pendo covers Product analytics, Heap covers Autocapture.
Where they differ
Only the attributes on which Pendo and Heap actually diverge.
Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown), founded (2013).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Pendo
- Product analytics
- In-app messaging
- User onboarding
- Feature adoption tracking
- User feedback
- NPS surveys
- Mobile analytics
- Slack
Only in Heap
- Autocapture
- Retroactive analytics
- Funnel analysis
- User segmentation
- Path analysis
- Data science
- Virtual events
- Marketo
Both cover
- Session replay
- Salesforce
- Segment
- HubSpot
- Zapier
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Pendo
- User onboardingnot Heap
- Feature adoptionnot Heap
- Product analyticsnot Heap
- User feedback collectionnot Heap
- Digital adoptionnot Heap
Heap
- User behavior analysisnot Pendo
- Conversion optimizationnot Pendo
- Product adoptionnot Pendo
- Customer journey mappingnot Pendo
- A/B testing analysisnot Pendo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Pendo
- Pricing is not publicly available and requires a custom quote
- Free tier limited to 500 monthly active users
Heap
- No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
- Group analytics and advanced features require a sales conversation, not self-serve
- Cloud-only deployment; no self-hosted option for data security or compliance requirements
- Session replay lacks developer debugging tools compared to PostHog
- Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales
Pricing, plan by plan
Pendo
Free- FreeFree
- 500 MAU
- Core analytics
- In-app guides
Heap
Free- FreeFree
- Up to 10,000 monthly sessions
- Basic charts
- 6 months data history
- Growth$null/custom
- Custom session pricing
- Sense AI assistant
- 12 months data history
- Pro$null/custom
- Custom session pricing
- Account analytics
- Engagement matrix
- Premier$null/custom
- Custom session pricing
- Data warehouse integration
- Unlimited projects
Which should you pick?
Choose Pendo if
- You need product analytics.
- You want to start without paying.
- You work on Web, Mobile, Desktop.
- You also want in-app messaging.
Choose Heap if
- You need autocapture.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want retroactive analytics.
Questions people ask
- Is Pendo or Heap better?
- Neither clearly leads. Pendo starts at Free and Heap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Pendo or Heap?
- Pendo starts at Free and Heap at Free.
- Does Pendo or Heap run on more platforms?
- Pendo runs on Web, Mobile, Desktop. Heap runs on Web, iOS, Android.
- Can I use Pendo for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Pendo best used for?
- Pendo is most often used for user onboarding, feature adoption, product analytics, user feedback collection. Of those, user onboarding and feature adoption are not what Heap is typically brought in for.
- What can Pendo do that Heap cannot?
- Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Heap covers Autocapture, Retroactive analytics, Funnel analysis, User segmentation. Both handle Session replay, Salesforce, Segment, HubSpot.
Answered from the vendors’ own pages
Pendo: Does Pendo have a free tier?
Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.
SourceHeap: What does Heap's autocapture feature do?
Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.
SourcePendo: What is Pendo's core functionality?
Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.
SourceHeap: What are Heap's pricing plans and how much do they cost?
Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.
SourcePendo: What CRM systems does Pendo integrate with?
Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.
SourceHeap: Does Heap include session replay and A/B testing?
Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.
SourcePendo: What impact does Pendo have on customer retention?
Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.
SourceHeap: What integrations does Heap support?
Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.
SourceHeap: Does Heap offer self-hosting or is it cloud-only?
Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.
SourceHeap: What is Sense and how does it help with analytics?
Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.
Source