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News & Media · head to head

Parse.ly vs CrowdTangle

Parse.ly logo

Parse.ly

News & Media

Analytics platform for publishers

From
$500/month
Rated
-
C

CrowdTangle

News & Media

Social media insights and content monitoring platform

From
On request
Rated
-

The short version

  • Each has a real cost: Parse.ly pricing is by quote only: the pricing page names three tiers but publishes no rate, no minimum and no cost driver, and routes buyers to a demo booking; CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements
  • They diverge on capability: Parse.ly covers Content analytics, CrowdTangle covers Social listening.

Where they differ

Only the attributes on which Parse.ly and CrowdTangle actually diverge.

Attributes where Parse.ly and CrowdTangle differ
AttributeParse.lyCrowdTangle
Starting price$500/monthOn request

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media), founded (2011).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Parse.ly

  • Content analytics
  • Audience tracking
  • Real-time metrics
  • Recommendations
  • Google Analytics
  • GDPR
  • Cloud deployment
  • English language support

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Parse.ly

  • Real time analytics on article and page performance for publishersnot CrowdTangle
  • Attributing conversions and subscriptions to contentnot CrowdTangle
  • Comparing audience engagement across authors, sections and channelsnot CrowdTangle

CrowdTangle

  • Viral content trackingnot Parse.ly
  • Social listeningnot Parse.ly
  • Competitor analysisnot Parse.ly
  • Trend identificationnot Parse.ly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Parse.ly

  • Pricing is by quote only: the pricing page names three tiers but publishes no rate, no minimum and no cost driver, and routes buyers to a demo booking
  • Conversions and attribution reporting require the Content Value tier rather than the entry tier
  • Geographic segmentation and video tracking require the top Content Advocacy tier

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Pricing, plan by plan

Parse.ly

$500/month
  • Standard$500/month
    • Content analytics
    • Audience insights

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Which should you pick?

Choose Parse.ly if

  • You need content analytics.
  • You also want audience tracking.

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.

Questions people ask

Is Parse.ly or CrowdTangle better?
Neither clearly leads. Parse.ly starts at $500/month and CrowdTangle at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Parse.ly or CrowdTangle?
Parse.ly starts at $500/month and CrowdTangle at On request.
Does Parse.ly or CrowdTangle run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Parse.ly best used for?
Parse.ly is most often used for real time analytics on article and page performance for publishers, attributing conversions and subscriptions to content, comparing audience engagement across authors, sections and channels. Of those, real time analytics on article and page performance for publishers and attributing conversions and subscriptions to content are not what CrowdTangle is typically brought in for.
What can Parse.ly do that CrowdTangle cannot?
Parse.ly covers Content analytics, Audience tracking, Real-time metrics, Recommendations. CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Both handle Web support.

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