Softwr

Webinar & Virtual Events · head to head

ON24 vs Ticketmaster

ON24 logo

ON24

Webinar & Virtual Events

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite
Ticketmaster logo

Ticketmaster

Event Management

The global leader in live event ticketing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.; Ticketmaster high fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • They diverge on capability: ON24 covers Live webinars, Ticketmaster covers Ticket sales.

Where they differ

Only the attributes on which ON24 and Ticketmaster actually diverge.

Attributes where ON24 and Ticketmaster differ
AttributeON24Ticketmaster
Starting price$2000/monthOn request
Pricing modelsubscriptiontransaction
CategoryWebinar & Virtual EventsEvent Management
Founded19981978

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Salesforce
  • Marketo
  • Eloqua

Only in Ticketmaster

  • Ticket sales
  • Mobile ticketing
  • Verified tickets
  • Resale marketplace
  • Venue management
  • Spotify
  • Apple Music
  • Facebook

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

ON24

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Ticketmaster

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Ticketmaster

  • High fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • Delayed real-time data on seat availability and resale pricing
  • Strict API rate limits and limited customization for partner integrations
  • Found guilty of operating an illegal monopoly in live concert ticketing by federal jury in April 2026
  • Anticompetitive practices that limit competition for event organizers

Pricing, plan by plan

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Ticketmaster

On request
  • StandardFree
    • Global distribution
    • Mobile ticketing
    • Fan verification

Which should you pick?

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Choose Ticketmaster if

  • You need ticket sales.
  • You work on Web, iOS, Android.
  • You also want mobile ticketing.
Ticketmaster review

Questions people ask

Is ON24 or Ticketmaster better?
Neither clearly leads. ON24 starts at $2000/month and Ticketmaster at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ON24 or Ticketmaster?
ON24 starts at $2000/month and Ticketmaster at On request.
Does ON24 or Ticketmaster run on more platforms?
ON24 runs on Web, Ios, Android. Ticketmaster runs on Web, iOS, Android.
What is ON24 best used for?
ON24 is most often used for event planning, ticket sales, attendee management, virtual events.
What can ON24 do that Ticketmaster cannot?
ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Ticketmaster covers Ticket sales, Mobile ticketing, Verified tickets, Resale marketplace. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Ticketmaster: How much does Ticketmaster charge in fees?

Ticketmaster typically charges a service fee of 10-30% of the ticket price (sometimes reaching 40% for high-demand events), plus facility fees and order processing fees. Combined fees often result in buyers paying approximately 27% on top of face value.

Source
Ticketmaster: Who sets ticket prices on Ticketmaster?

Event organizers set the base face value of tickets based on production costs, venue size, and event interest. However, service fees and facility fees are generally negotiated and shared between various parties including Ticketmaster and venues.

Source
Ticketmaster: Does Ticketmaster have an API?

Yes, Ticketmaster provides a Partner API and 3rd Party Integration API for developers. However, the API has strict rate limits, poor resale control, and delays in real-time seat-level and resale data updates.

Source
Ticketmaster: What is Ticketmaster's current legal status?

In April 2026, a federal jury found that Live Nation and subsidiary Ticketmaster operated an illegal monopoly in live concert and ticketing markets. In March 2026, they settled with the DOJ agreeing to cap service fees at 15% at certain venues and divest control of 13 amphitheaters.

Source
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Related pages

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