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Software · head to head

Brella vs ON24

Brella logo

Brella

Software

AI-powered networking for events

From
$2500/event
Rated
-
Full reviewWebsite
ON24 logo

ON24

Software

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brella limited feature set compared to full-featured event management platforms; ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.
  • They diverge on capability: Brella covers AI matchmaking, ON24 covers Live webinars.

Where they differ

Only the attributes on which Brella and ON24 actually diverge.

Attributes where Brella and ON24 differ
AttributeBrellaON24
Starting price$2500/event$2000/month
PlatformsWebWeb, Ios, Android
Founded20161998

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brella

  • AI matchmaking
  • 1:1 meeting scheduler
  • Intent data
  • Sponsor promotion
  • Analytics dashboard
  • Eventbrite
  • Cvent
  • Zoom

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Marketo
  • Eloqua
  • Adobe

Both cover

  • Salesforce
  • HubSpot
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Brella

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

ON24

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brella

  • Limited feature set compared to full-featured event management platforms
  • No trial version available
  • English language only, no multilingual support
  • Pricing not transparent; custom quotes only without public pricing

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Pricing, plan by plan

Brella

$2500/event
  • Essential$2500/event
    • AI matchmaking
    • 1:1 meetings
    • Event app
  • Professional$5000/event
    • Advanced matching
    • Sponsor features
    • Analytics
  • Enterprise$10000/event
    • Custom development
    • API access
    • White-label

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Which should you pick?

Choose Brella if

  • You need ai matchmaking.
  • You also want 1:1 meeting scheduler.
Brella review

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Questions people ask

Is Brella or ON24 better?
Neither clearly leads. Brella starts at $2500/event and ON24 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brella or ON24?
Brella starts at $2500/event and ON24 at $2000/month.
Does Brella or ON24 run on more platforms?
Brella runs on Web. ON24 runs on Web, Ios, Android.
What is Brella best used for?
Brella is most often used for event planning, ticket sales, attendee management, virtual events.
What can Brella do that ON24 cannot?
Brella covers AI matchmaking, 1:1 meeting scheduler, Intent data, Sponsor promotion. ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Both handle Salesforce, HubSpot, Web support, Ios support.

Answered from the vendors’ own pages

Brella: Does Brella offer a free trial?

No. Brella does not offer a trial version, so potential customers cannot test the platform before committing.

Source
Brella: How is Brella priced?

Brella uses custom, per-attendee pricing with no publicly displayed rates. The final price depends on total attendees and consulting services selected. Third-party estimates suggest $5,000 to $25,000+ per event.

Source
Brella: What languages does Brella support?

Brella currently supports English only, which may limit international organizations or multilingual attendees.

Source
Brella: What integrations does Brella offer?

Brella integrates with event registration platforms Eventbrite, Swoogo, and Tito; CRM platforms Salesforce Data Cloud and HubSpot CRM; WooCommerce for e-commerce; and Zapier for general automation.

Source
Brella: Who is Brella best suited for?

Brella is recommended for large conferences and trade shows with 5,000+ attendees, particularly those with sponsorship inventory and investor meeting requirements.

Source
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