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Webinar & Virtual Events · head to head

ON24 vs Swapcard

ON24 logo

ON24

Webinar & Virtual Events

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite
Swapcard logo

Swapcard

Event Management

The smart event platform

From
$610/one-time
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.; Swapcard pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • They diverge on capability: ON24 covers Live webinars, Swapcard covers AI matchmaking.

Where they differ

Only the attributes on which ON24 and Swapcard actually diverge.

Attributes where ON24 and Swapcard differ
AttributeON24Swapcard
Starting price$2000/month$610/one-time
Pricing modelsubscriptionUnknown
CategoryWebinar & Virtual EventsEvent Management
Founded19982013

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Eloqua
  • Adobe

Only in Swapcard

  • AI matchmaking
  • Lead capture
  • Event mobile app
  • Exhibitor management
  • Analytics
  • Zapier
  • Microsoft Dynamics

Both cover

  • Salesforce
  • Marketo
  • HubSpot
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

ON24

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Swapcard

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Swapcard

  • Pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • Smaller company with 181 employees compared to market leaders like Cvent, limiting support resources
  • Limited reporting and analytics features compared to tier-1 event platforms
  • API documentation is sparse; custom integrations require direct vendor support
  • Primarily focused on B2B events; less suitable for consumer or small events

Pricing, plan by plan

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Swapcard

$610/one-time

No published plan breakdown. See the Swapcard review.

Which should you pick?

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Choose Swapcard if

  • You need ai matchmaking.
  • You work on Web, Ios, Android.
  • You also want lead capture.
Swapcard review

Questions people ask

Is ON24 or Swapcard better?
Neither clearly leads. ON24 starts at $2000/month and Swapcard at $610/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ON24 or Swapcard?
ON24 starts at $2000/month and Swapcard at $610/one-time.
Does ON24 or Swapcard run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is ON24 best used for?
ON24 is most often used for event planning, ticket sales, attendee management, virtual events.
What can ON24 do that Swapcard cannot?
ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Swapcard covers AI matchmaking, Lead capture, Event mobile app, Exhibitor management. Both handle Salesforce, Marketo, HubSpot, Web support.

Answered from the vendors’ own pages

Swapcard: What does Swapcard's pricing model include?

Swapcard pricing includes three components: a base license, usage volume (attendees and exhibitors), and add-ons. The Event Engagement Platform starts at $610 and includes mobile/web apps, AI-powered networking, virtual event capability, and exhibitor lead management.

Source
Swapcard: What event types does Swapcard support?

Swapcard supports in-person, virtual, and hybrid events including conferences, trade shows, exhibitions, webinars, and networking events.

Source
Swapcard: What are Swapcard's core platform features?

Core features include dashboard access, agenda management, streaming and audiovisual capability, abstract/paper management, lead capture tools, networking features, and audience response systems.

Source
Swapcard: How many integrations does Swapcard offer?

Swapcard connects natively to over 30 integrations including event platforms like Eventbrite, Cvent, and Bizzabo, plus CRM tools like HubSpot and mapping solutions.

Source
Swapcard: Who is Swapcard and when was it founded?

Swapcard was founded in 2013 in Paris by Baptiste Boulard, Godefroy Des Francs, and Damien Courbon. The company has raised $5.27M and serves event organizers globally.

Source
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Related pages

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