Softwr

Event Management · head to head

Luma vs ON24

Luma logo

Luma

Event Management

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite
ON24 logo

ON24

Webinar & Virtual Events

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Luma 5% platform fee on paid events in free tier can add up for high-volume organizers; ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.
  • They diverge on capability: Luma covers Event pages, ON24 covers Live webinars.

Where they differ

Only the attributes on which Luma and ON24 actually diverge.

Attributes where Luma and ON24 differ
AttributeLumaON24
Starting priceFree$2000/month
Pricing modelUnknownsubscription
Free tierYesNo
CategoryEvent ManagementWebinar & Virtual Events
Founded20201998

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Salesforce
  • Marketo
  • Eloqua

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Luma

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

ON24

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Pricing, plan by plan

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Which should you pick?

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Questions people ask

Is Luma or ON24 better?
Neither clearly leads. Luma starts at Free and ON24 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luma or ON24?
Luma has a free tier; the other does not. Paid plans start at Free for Luma and $2000/month for ON24.
Does Luma or ON24 run on more platforms?
Luma runs on Web, iOS, Android. ON24 runs on Web, Ios, Android.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. ON24 starts at $2000/month.
What is Luma best used for?
Luma is most often used for event planning, ticket sales, attendee management, virtual events.
What can Luma do that ON24 cannot?
Luma covers Event pages, Registration, Calendar sync, Ticketing. ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
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Related pages

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