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Software · head to head

ON24 vs Universe

ON24 logo

ON24

Software

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite
Universe logo

Universe

Software

Ticketing and event management made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Universe has a free tier, so it costs nothing to try first.
  • Each has a real cost: ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.; Universe limited design customization for event pages and branding control
  • They diverge on capability: ON24 covers Live webinars, Universe covers Ticketing.

Where they differ

Only the attributes on which ON24 and Universe actually diverge.

Attributes where ON24 and Universe differ
AttributeON24Universe
Starting price$2000/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
Founded19982011

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Salesforce
  • Marketo
  • Eloqua

Only in Universe

  • Ticketing
  • Event pages
  • Guest lists
  • Check-in app
  • Analytics
  • Stripe
  • PayPal
  • Facebook

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

ON24

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Universe

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Universe

  • Limited design customization for event pages and branding control
  • User interface becomes unintuitive for advanced features and complex event types
  • No ability to transfer attendees between time slots; requires full refund and repurchase
  • Difficult walk-up/credit card sales processing at physical events
  • Slow customer support for refunds and technical issues

Pricing, plan by plan

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Universe

Free
  • Free EventsFree
    • Free event creation and ticketing
  • Starter$0.79/per ticket
    • 2% + $0.79 per ticket
    • Capped at $19.95 per ticket
    • Basic event management
  • Standard$1.99/per ticket
    • 2.5% + $1.99 per ticket
    • Capped at $19.95 per ticket
    • Advanced features
  • Pro$null/custom
    • Dynamic pricing
    • RFID access control
    • Ticketmaster distribution

Which should you pick?

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Choose Universe if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want event pages.
Universe review

Questions people ask

Is ON24 or Universe better?
Neither clearly leads. ON24 starts at $2000/month and Universe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ON24 or Universe?
Universe has a free tier; the other does not. Paid plans start at $2000/month for ON24 and Free for Universe.
Does ON24 or Universe run on more platforms?
ON24 runs on Web, Ios, Android. Universe runs on Web, iOS, Android.
Can I use Universe for free?
Yes. Universe has a free tier, so you can try it without paying. ON24 starts at $2000/month.
What is ON24 best used for?
ON24 is most often used for event planning, ticket sales, attendee management, virtual events.
What can ON24 do that Universe cannot?
ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Universe covers Ticketing, Event pages, Guest lists, Check-in app. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Universe: What platforms does Universe support?

Universe is available on web, iOS, and Android, with support across 25 countries and 9 languages. Organizers can accept online, mobile, onsite, kiosk, and print-at-home tickets.

Source
Universe: Does Universe integrate with other tools?

Yes. Universe integrates with 5,000+ partner applications through Zapier, allowing automation of ticket sales data to CRM, invoicing, and other business tools without code.

Source
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Related pages

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