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Software · head to head

Hopin vs Ticketmaster

Hopin logo

Hopin

Software

Virtual and hybrid events at scale

From
Free
Rated
-
Full reviewWebsite
Ticketmaster logo

Ticketmaster

Software

The global leader in live event ticketing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Hopin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hopin platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors; Ticketmaster high fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • They diverge on capability: Hopin covers Virtual stages, Ticketmaster covers Ticket sales.

Where they differ

Only the attributes on which Hopin and Ticketmaster actually diverge.

Attributes where Hopin and Ticketmaster differ
AttributeHopinTicketmaster
Starting priceFreeOn request
Pricing modelUnknowntransaction
Free tierYesNo
Founded20191978

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hopin

  • Virtual stages
  • Networking sessions
  • Expo areas
  • Breakout rooms
  • Live streaming
  • Stripe
  • HubSpot
  • Salesforce

Only in Ticketmaster

  • Ticket sales
  • Mobile ticketing
  • Verified tickets
  • Resale marketplace
  • Venue management
  • Spotify
  • Apple Music
  • Facebook

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Hopin

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Ticketmaster

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hopin

  • Platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors
  • Hard registration caps with additional charges if events exceed 100 registrations
  • Post-acquisition delays with slow account activation taking up to 45 days and slow responses to onboarding questions
  • High pricing particularly problematic for organizations running occasional or simple webinars
  • No Facebook or YouTube live streaming integration and limited caption support for accessibility

Ticketmaster

  • High fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • Delayed real-time data on seat availability and resale pricing
  • Strict API rate limits and limited customization for partner integrations
  • Found guilty of operating an illegal monopoly in live concert ticketing by federal jury in April 2026
  • Anticompetitive practices that limit competition for event organizers

Pricing, plan by plan

Hopin

Free

No published plan breakdown. See the Hopin review.

Ticketmaster

On request
  • StandardFree
    • Global distribution
    • Mobile ticketing
    • Fan verification

Which should you pick?

Choose Hopin if

  • You need virtual stages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want networking sessions.
Hopin review

Choose Ticketmaster if

  • You need ticket sales.
  • You work on Web, iOS, Android.
  • You also want mobile ticketing.
Ticketmaster review

Questions people ask

Is Hopin or Ticketmaster better?
Neither clearly leads. Hopin starts at Free and Ticketmaster at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hopin or Ticketmaster?
Hopin has a free tier; the other does not. Paid plans start at Free for Hopin and On request for Ticketmaster.
Does Hopin or Ticketmaster run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Hopin for free?
Yes. Hopin has a free tier, so you can try it without paying. Ticketmaster starts at On request.
What is Hopin best used for?
Hopin is most often used for event planning, ticket sales, attendee management, virtual events.
What can Hopin do that Ticketmaster cannot?
Hopin covers Virtual stages, Networking sessions, Expo areas, Breakout rooms. Ticketmaster covers Ticket sales, Mobile ticketing, Verified tickets, Resale marketplace. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Hopin: What is Hopin's pricing?

Hopin (now RingCentral Events) starts at approximately $99 per organizer per month (billed annually) for the Events Pro plan, with higher tiers at $199 and $299 per month adding onsite capabilities and advanced integrations. A free plan is available with limited features.

Source
Ticketmaster: How much does Ticketmaster charge in fees?

Ticketmaster typically charges a service fee of 10-30% of the ticket price (sometimes reaching 40% for high-demand events), plus facility fees and order processing fees. Combined fees often result in buyers paying approximately 27% on top of face value.

Source
Hopin: What features does Hopin include?

Hopin provides registration, live streaming, networking tools (1:1 video matchmaking, breakout rooms), virtual reception and expo areas, real-time analytics and reporting, and integrations with Salesforce, HubSpot, Marketo, and Pardot.

Source
Ticketmaster: Who sets ticket prices on Ticketmaster?

Event organizers set the base face value of tickets based on production costs, venue size, and event interest. However, service fees and facility fees are generally negotiated and shared between various parties including Ticketmaster and venues.

Source
Hopin: Can Hopin live stream to Facebook or YouTube?

No. Hopin does not offer native options to live stream video conferencing directly to Facebook or YouTube. This requires manual setup or third-party solutions.

Source
Ticketmaster: Does Ticketmaster have an API?

Yes, Ticketmaster provides a Partner API and 3rd Party Integration API for developers. However, the API has strict rate limits, poor resale control, and delays in real-time seat-level and resale data updates.

Source
Hopin: Does Hopin provide automated captions during events?

Hopin does not offer built-in caption support across all features, which is a limitation for accessibility and engagement during live sessions.

Source
Ticketmaster: What is Ticketmaster's current legal status?

In April 2026, a federal jury found that Live Nation and subsidiary Ticketmaster operated an illegal monopoly in live concert and ticketing markets. In March 2026, they settled with the DOJ agreeing to cap service fees at 15% at certain venues and divest control of 13 amphitheaters.

Source
Hopin: Who acquired Hopin?

RingCentral acquired Hopin in late 2023. The platform is now sold as RingCentral Events with ongoing support and updates managed by RingCentral.

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