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Cybersecurity · head to head

DTiQ vs Omada Identity

DTiQ logo

DTiQ

Cybersecurity

Managed video loss prevention with human auditors for restaurants, convenience stores and retail

From
On request
Rated
-
Full reviewWebsite
Omada Identity logo

Omada Identity

Cybersecurity

Identity governance and administration focused on access certification and compliance evidence

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; Omada Identity pricing is per managed identity, so organisations with large numbers of contractors, service accounts or seasonal staff pay governance fees on identities nobody is really governing.
  • They diverge on capability: DTiQ covers SmartAudit, Omada Identity covers Access certification.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DTiQ and Omada Identity actually diverge.

Attributes where DTiQ and Omada Identity differ
AttributeDTiQOmada Identity
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DTiQ

  • SmartAudit
  • POS transaction linking
  • 360iQ platform
  • Exception alerting
  • Drive-through timing
  • Food safety and compliance checks
  • Managed installation

Only in Omada Identity

  • Access certification
  • Joiner mover leaver
  • Role modelling
  • Segregation of duties
  • Access request
  • Connectors

What people use each for

The jobs each tool is most often brought in to do.

DTiQ

  • A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot Omada Identity
  • A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot Omada Identity
  • An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot Omada Identity
  • A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot Omada Identity

Omada Identity

  • An organisation whose auditors flagged that access recertification is run on spreadsheets and cannot be evidencednot DTiQ
  • A company with high staff turnover where leavers keep access to systems weeks after their last daynot DTiQ
  • A regulated firm needing documented segregation of duties across finance and ERP entitlementsnot DTiQ
  • A business that abandoned a previous multi-year IGA implementation and needs something that reaches production this yearnot DTiQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DTiQ

  • You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
  • Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
  • Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
  • It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.

Omada Identity

  • Pricing is per managed identity, so organisations with large numbers of contractors, service accounts or seasonal staff pay governance fees on identities nobody is really governing.
  • It governs access but provides no single sign-on, multi-factor authentication or privileged session management, so it is always a second or third identity subscription rather than a consolidation.
  • The fast-deployment promise depends on accepting its standard process model; organisations with genuinely unusual entitlement structures end up in custom work and the timeline advantage disappears.
  • Connector coverage is strong for mainstream enterprise systems and thin for bespoke or industry-specific applications, and each custom connector is a project with ongoing maintenance.
  • Data quality in the HR system determines whether joiner mover leaver automation works, so companies with messy HR records find the tool exposes that problem rather than solving it.

Pricing, plan by plan

DTiQ

On request
  • DTiQ managed service$undefined/month
    • Priced per location as a managed service, not per camera
    • Audit frequency and scope determine the rate
    • Hardware and installation bundled into the service agreement

Omada Identity

On request
  • Omada Identity Cloud$undefined/year
    • Priced per managed identity per year
    • SaaS on Microsoft Azure with regional deployment options
    • Implementation delivered on a defined methodology, quoted separately

Which should you pick?

Choose DTiQ if

  • You need smartaudit.
  • You work on Web, iOS, Android.
  • You also want pos transaction linking.
DTiQ review

Choose Omada Identity if

  • You need access certification.
  • You also want joiner mover leaver.
Omada Identity review

Questions people ask

Is DTiQ or Omada Identity better?
Neither clearly leads. DTiQ starts at On request and Omada Identity at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DTiQ or Omada Identity?
DTiQ starts at On request and Omada Identity at On request.
Does DTiQ or Omada Identity run on more platforms?
DTiQ runs on Web, iOS, Android. Omada Identity runs on Web.
What is DTiQ best used for?
DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what Omada Identity is typically brought in for.
What can DTiQ do that Omada Identity cannot?
DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting. Omada Identity covers Access certification, Joiner mover leaver, Role modelling, Segregation of duties.

Answered from the vendors’ own pages

DTiQ: Is DTiQ a video management system?

Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.

Omada Identity: Does it provide single sign-on?

No. Omada is governance only. You still need Entra ID, Okta or equivalent for authentication.

DTiQ: How is it priced?

Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.

Omada Identity: How is it licensed?

Per managed identity per year. Count contractors and service accounts before you compare quotes, because they usually count.

DTiQ: Who owns DTiQ?

Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.

Omada Identity: How long does deployment take?

Months rather than years is the positioning, and it is achievable if you accept the standard process model. Heavy customisation returns you to traditional IGA timelines.

DTiQ: Does it integrate with my POS?

Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.

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