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Marketing · head to head

Octoboard vs SurveyCTO

Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Free plan
No
Full reviewWebsite
SurveyCTO logo

SurveyCTO

Surveys

Offline field survey platform priced by submissions rather than seats, built for research data quality

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only SurveyCTO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.; SurveyCTO pricing is by submission volume, forms and storage rather than by users, so a small team running continuous high-volume collection can pay more than a 200-person survey team that runs for six weeks
  • They diverge on capability: Octoboard covers White-label client portal, SurveyCTO covers Offline collection.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Octoboard and SurveyCTO actually diverge.

Attributes where Octoboard and SurveyCTO differ
AttributeOctoboardSurveyCTO
Starting price€25/monthFree
Pricing modelPer month by connected client countPer month by submission volume
Free tierNoYes
PlatformsWebWeb, Android, iOS
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

Only in SurveyCTO

  • Offline collection
  • XLSForm authoring
  • Automated quality checks
  • Audio auditing
  • Case management
  • Random assignment
  • Server region selection

What people use each for

The jobs each tool is most often brought in to do.

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot SurveyCTO
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot SurveyCTO
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot SurveyCTO
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot SurveyCTO

SurveyCTO

  • A household survey with 200 enumerators across a country where paying per seat would cost more than the fieldworknot Octoboard
  • An impact evaluation that needs audio auditing and timing metadata to prove interviews were conducted as reportednot Octoboard
  • A panel study revisiting the same households annually and needing offline case assignment to find them againnot Octoboard
  • A statistics unit that must keep data inside a specific region and produce a SOC 2 report for its fundernot Octoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

SurveyCTO

  • Pricing is by submission volume, forms and storage rather than by users, so a small team running continuous high-volume collection can pay more than a 200-person survey team that runs for six weeks
  • Forms are authored in XLSForm spreadsheet syntax, which is precise and versionable but has a real learning curve, and organisations without someone comfortable in it stall at form design
  • Overage is charged at 100 US dollars per 1,000 extra submissions, which is easy to trigger on the Basic tier at 5,000 a month and produces surprise invoices during an active field round
  • Server region selection only appears on the Pro tier and a custom GDPR data processing agreement only on Advanced, so European data protection requirements push the price to at least 315 and often 630 dollars a month regardless of volume
  • It is built for structured research fieldwork, not for business process forms, so it has no dispatch, no invoicing and no formatted document output, and a field service business would be buying the wrong tool

Pricing, plan by plan

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

SurveyCTO

Free
  • CommunityFree
    • Permanent free subscription for testing and training
    • 10 forms
    • 200 monthly submissions
  • Basic$225/month
    • Billed annually, 250 USD month to month
    • 100 forms
    • 10 GB storage
  • Pro$315/month
    • Billed annually, 350 USD month to month
    • 500 forms
    • 25 GB storage
  • Advanced$630/month
    • Billed annually, 700 USD month to month
    • Unlimited forms, storage and submissions
    • Advanced offline case management

Which should you pick?

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Choose SurveyCTO if

  • You need offline collection.
  • You want to start without paying.
  • You work on Web, Android, iOS.
  • You also want xlsform authoring.
SurveyCTO review

Questions people ask

Is Octoboard or SurveyCTO better?
Neither clearly leads. Octoboard starts at €25/month and SurveyCTO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Octoboard or SurveyCTO?
SurveyCTO has a free tier; the other does not. Paid plans start at €25/month for Octoboard and Free for SurveyCTO.
Does Octoboard or SurveyCTO run on more platforms?
Octoboard runs on Web. SurveyCTO runs on Web, Android, iOS.
Can I use SurveyCTO for free?
Yes. SurveyCTO has a free tier, so you can try it without paying. Octoboard starts at €25/month.
What is Octoboard best used for?
Octoboard is most often used for a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill, an agency that wants white labelling in the entry tier rather than paying to unlock it, a small seo shop that wants automated site audits and channel reporting from one subscription, an agency with a large but shallow client roster where per-client pricing beats per-data-source pricing. Of those, a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill and an agency that wants white labelling in the entry tier rather than paying to unlock it are not what SurveyCTO is typically brought in for.
What can Octoboard do that SurveyCTO cannot?
Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics. SurveyCTO covers Offline collection, XLSForm authoring, Automated quality checks, Audio auditing.

Answered from the vendors’ own pages

Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

SurveyCTO: Do I pay per enumerator?

No. Users and devices are unlimited on every paid tier. You pay for monthly submissions, forms and storage.

Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

SurveyCTO: Is there a free version?

Yes, a permanent community subscription with 10 forms, 200 monthly submissions and 200 MB of storage, intended for testing and training rather than production.

Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

SurveyCTO: What happens if I exceed my submissions?

Extra credits are 100 US dollars per 1,000, with discounts of 20 per cent or more at volume. Plan the tier around your peak field month, not your average.

Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

SurveyCTO: Can I choose where the data is stored?

Only on Pro and above. If data residency matters, budget for at least the Pro tier.

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