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Surveys · head to head

Cognito Forms vs Octoboard

Cognito Forms logo

Cognito Forms

Surveys

Powerful forms made easy

From
Free
Free plan
Yes
Full reviewWebsite
Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Free plan
No
Full reviewWebsite

The short version

  • Only Cognito Forms has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cognito Forms individual free plan caps at 100 entries per month and 1 user; Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cognito Forms and Octoboard actually diverge.

Attributes where Cognito Forms and Octoboard differ
AttributeCognito FormsOctoboard
Starting priceFree€25/month
Pricing modelsubscriptionPer month by connected client count
Free tierYesNo
CategorySurveysMarketing

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cognito Forms

Nothing recorded that Octoboard does not also cover.

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

What people use each for

The jobs each tool is most often brought in to do.

Cognito Forms

  • Building HIPAA-compliant data collection forms without codingnot Octoboard
  • Creating multi-step approval workflows for contract signingnot Octoboard
  • Collecting payments inline within customer intake formsnot Octoboard
  • Routing applications automatically based on responsesnot Octoboard

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot Cognito Forms
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot Cognito Forms
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot Cognito Forms
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot Cognito Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognito Forms

  • Individual free plan caps at 100 entries per month and 1 user
  • Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
  • HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

Pricing, plan by plan

Cognito Forms

Free
  • IndividualFree
    • 100 entries per month
    • 1 user
    • Cognito Forms branding included
  • Pro$24/month
    • 2000 entries per month
    • 2 users
    • Electronic signatures
  • Team$49/month
    • 10000 entries per month
    • 5 users
    • 5 guest access
  • Enterprise$174/month
    • Unlimited entries
    • 20 users
    • 20 guest access

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

Which should you pick?

Choose Cognito Forms if

  • You want to start without paying.
Cognito Forms review

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Questions people ask

Is Cognito Forms or Octoboard better?
Neither clearly leads. Cognito Forms starts at Free and Octoboard at €25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognito Forms or Octoboard?
Cognito Forms has a free tier; the other does not. Paid plans start at Free for Cognito Forms and €25/month for Octoboard.
Does Cognito Forms or Octoboard run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Cognito Forms for free?
Yes. Cognito Forms has a free tier, so you can try it without paying. Octoboard starts at €25/month.
What is Cognito Forms best used for?
Cognito Forms is most often used for building hipaa-compliant data collection forms without coding, creating multi-step approval workflows for contract signing, collecting payments inline within customer intake forms, routing applications automatically based on responses. Of those, building hipaa-compliant data collection forms without coding and creating multi-step approval workflows for contract signing are not what Octoboard is typically brought in for.
What can Cognito Forms do that Octoboard cannot?
Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics.

Answered from the vendors’ own pages

Cognito Forms: How much does Cognito Forms cost?

Cognito Forms offers a free Individual plan with 100 entries per month. Paid plans start at $24/month for the Pro plan, $49/month for the Team plan, and $174/month for the Enterprise plan. Annual prepayment provides up to 20% discount off monthly rates.

Source
Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

Cognito Forms: What is the difference between Cognito Forms plans?

The Individual plan (free) includes 100 entries/month and 1 user. Pro adds electronic signatures and accommodates 2000 entries/month with 2 users. Team plan (Best Value) supports 10000 entries/month with 5 users and includes client portal and approvals. Enterprise provides unlimited entries, 20 users, and HIPAA compliance.

Source
Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

Cognito Forms: Does Cognito Forms have a free version?

Yes, Cognito Forms offers a free Individual plan that includes 100 entries per month, 1 user, unlimited forms, and payment processing capabilities. Higher-tier plans are available for increased capacity and features.

Source
Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

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