Marketing · head to head
Mautic vs Octoboard
Mautic
Marketing
The main open source marketing automation platform, self-hosted and GPL licensed
- From
- Free
- Rated
- -
Octoboard
Marketing
Low-cost white-label client reporting and dashboards priced per connected client
- From
- €25/month
- Rated
- -
The short version
- Only Mautic has a free tier, so it costs nothing to try first.
- Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
- They diverge on capability: Mautic covers Visual campaign builder, Octoboard covers White-label client portal.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Mautic and Octoboard actually diverge.
Identical on both: user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mautic
- Visual campaign builder
- Contact management and segmentation
- Landing pages and forms
- Lead scoring
- Dynamic web content
- Email builder and A/B testing
- Self-hosted data control
- No feature gating
Only in Octoboard
- White-label client portal
- Client-based pricing
- Automated SEO audits
- Business analytics
- Scheduled report delivery
- Data streaming and export
What people use each for
The jobs each tool is most often brought in to do.
Mautic
- A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Octoboard
- A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Octoboard
- A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Octoboard
- A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Octoboard
Octoboard
- A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot Mautic
- An agency that wants white labelling in the entry tier rather than paying to unlock itnot Mautic
- A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot Mautic
- An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot Mautic
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mautic
- Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
- Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
- Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
- Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
- The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.
Octoboard
- The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
- Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
- Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
- Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
- Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.
Pricing, plan by plan
Mautic
Free- Self-hosted communityFree
- GPL licensed, no licence fee and no contact limits
- All features included, no paid edition
- You provide hosting, database, cron scheduling and email sending
- Managed Mautic hosting$undefined/month
- Third-party managed hosting listed by the project
- Updates, backups and cron scheduling handled for you
- Pricing varies by provider and is not set by the project
Octoboard
€25/month- Agencies$25/month
- Five connected clients
- Unlimited users, dashboards and reports
- White labelling and custom email domain included
Which should you pick?
Choose Mautic if
- You need visual campaign builder.
- You want to start without paying.
- You work on Web, Linux, Self-hosted, Docker.
- You also want contact management and segmentation.
Choose Octoboard if
- You need white-label client portal.
- You also want client-based pricing.
Questions people ask
- Is Mautic or Octoboard better?
- Neither clearly leads. Mautic starts at Free and Octoboard at €25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mautic or Octoboard?
- Mautic has a free tier; the other does not. Paid plans start at Free for Mautic and €25/month for Octoboard.
- Does Mautic or Octoboard run on more platforms?
- Mautic runs on Web, Linux, Self-hosted, Docker. Octoboard runs on Web.
- Can I use Mautic for free?
- Yes. Mautic has a free tier, so you can try it without paying. Octoboard starts at €25/month.
- What is Mautic best used for?
- Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Octoboard is typically brought in for.
- What can Mautic do that Octoboard cannot?
- Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics.
Answered from the vendors’ own pages
Mautic: Is Mautic free?
Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.
Octoboard: Is white labelling an upgrade?
No, it is included from the entry tier along with a custom email sending domain.
Mautic: Does Acquia own Mautic?
Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.
Octoboard: How is it priced?
Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.
Mautic: What breaks most often?
Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.
Octoboard: Are users charged?
No, users, dashboards and reports are unlimited on all tiers.
Mautic: Can it handle large contact lists?
Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.
Octoboard: Does it do SEO audits?
Yes, automated site crawls are built in and can be scheduled into client reports.
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