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Marketing · head to head

Moz vs Stitch

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
Stitch logo

Stitch

Automation Integration

Simple, powerful ETL built for data teams

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; Stitch the Standard plan allows a single destination, so loading the same data into two warehouses requires the $1,500 a month Advanced plan
  • They diverge on capability: Moz covers Keyword Explorer, Stitch covers Data replication.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and Stitch actually diverge.

Attributes where Moz and Stitch differ
AttributeMozStitch
Starting priceFree$100/month
Pricing modelPer month by usage limitsusage-based
Free tierYesNo
PlatformsWebWeb, Cloud
CategoryMarketingAutomation Integration
Founded20042014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Stitch

  • Data replication
  • Schema detection
  • Data transformation
  • Real-time sync
  • Monitoring
  • Error handling
  • Incremental updates
  • 200+ connectors

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Stitch
  • Keyword researchnot Stitch
  • Link buildingnot Stitch
  • Local SEOnot Stitch
  • Competitive analysisnot Stitch

Stitch

  • Data integration and ETL (Extract, Transform, Load)not Moz
  • Data pipeline managementnot Moz
  • Cloud data warehouse loadingnot Moz
  • Real-time data synchronizationnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Stitch

  • The Standard plan allows a single destination, so loading the same data into two warehouses requires the $1,500 a month Advanced plan
  • The Advanced and Premium plans are billed annually only
  • The jump from Standard to Advanced is from $100 a month to $1,500
  • Standard is limited to 10 sources and 5 users
  • HIPAA support and private connectivity options such as VPN, AWS PrivateLink and VPC peering are excluded from Standard
  • Published prices are US only, with international pricing available on request

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Stitch

$100/month
  • Standard$100/month
    • 5-300 million rows per month (configurable)
    • 1 destination
    • 10 standard sources
  • Advanced$1500/month
    • 100 million rows per month
    • 3 destinations
    • Unlimited enterprise sources
  • Premium$3000/month
    • 1 billion rows per month
    • 5 destinations
    • Unlimited enterprise sources

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Stitch if

  • You need data replication.
  • You work on Web, Cloud.
  • You also want schema detection.
Stitch review

Questions people ask

Is Moz or Stitch better?
Neither clearly leads. Moz starts at Free and Stitch at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Stitch?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and $100/month for Stitch.
Does Moz or Stitch run on more platforms?
Moz runs on Web. Stitch runs on Web, Cloud.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Stitch starts at $100/month.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Stitch is typically brought in for.
What can Moz do that Stitch cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Stitch covers Data replication, Schema detection, Data transformation, Real-time sync. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Stitch: How much does Stitch cost?

Stitch's usage-based pricing starts at $100/month for the Standard plan. Advanced tier is $1,500/month (annual billing), and Premium is $3,000/month (annual billing). Pricing is based on rows per month and data destinations.

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Stitch: Does Stitch offer a free trial?

Yes, Stitch provides a 14-day free trial with no credit card required.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Stitch: How many rows can I process with each Stitch plan?

Standard plan is configurable from 5 to 300 million rows per month. Advanced includes 100 million rows per month. Premium includes 1 billion rows per month. Additional rows are available for customization.

Source
Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Stitch: Is Stitch pricing available outside the US?

Stitch publishes pricing for US customers only. International pricing requires contacting Stitch sales directly.

Source
Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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