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Technology · head to head

Maze vs Whimsical

Maze logo

Maze

Technology

The continuous product discovery platform

From
Free
Rated
-
Full reviewWebsite
Whimsical logo

Whimsical

Technology

Where great ideas take shape

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Maze maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum; Whimsical the free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • They diverge on capability: Maze covers Prototype testing, Whimsical covers Flowcharts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Maze and Whimsical actually diverge.

Attributes where Maze and Whimsical differ
AttributeMazeWhimsical
PlatformsWeb, Mobile, ApiWeb
Founded20182017

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Maze

  • Prototype testing
  • Usability testing
  • Card sorting
  • Tree testing
  • Surveys
  • 5-second tests
  • A/B testing
  • Analytics dashboard

Only in Whimsical

  • Flowcharts
  • Wireframes
  • Mind maps
  • Sticky notes
  • Docs
  • Real-time collaboration
  • Templates
  • Keyboard shortcuts

Both cover

  • Figma
  • Slack
  • Jira
  • Notion
  • GDPR
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Maze

  • User research and testingnot Whimsical
  • AI-powered moderation featuresnot Whimsical
  • Prototype and website testingnot Whimsical
  • User feedback panelsnot Whimsical

Whimsical

  • Product planningnot Maze
  • UI/UX designnot Maze
  • Brainstormingnot Maze
  • Process documentationnot Maze
  • Project visualizationnot Maze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Maze

  • Maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum
  • The AI study builder, AI moderated interviews and moderated interview studies are Enterprise only
  • Mobile testing and testing through the Maze mobile app are Enterprise only
  • Interview scheduling, card sorting and information architecture testing are Enterprise only
  • Role-based access, SSO and compliance controls are Enterprise only
  • Panel recruitment is available on all plans but with stated limits, and prototype testing carries limits below Enterprise
  • Qualitative analysis of clip recordings, interview transcription and automated theme analysis are Enterprise only

Whimsical

  • The free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • File uploads are limited to 5MB per file and 1GB in total on the free plan
  • Version history on the free plan goes back 7 days
  • Voting, the timer, private teams, the GitHub integration, password-protected files and watermark removal all need Pro at $10 per editor per month
  • SSO and SAML are Business tier only at $20 per editor per month

Pricing, plan by plan

Maze

Free
  • FreeFree
    • 1 active project
    • Preview link testing
    • Basic analytics
  • Starter$75/month
    • 3 active projects
    • Unlimited responses
    • Advanced analytics
  • Team$150/month
    • Unlimited projects
    • Team collaboration
    • Custom branding
  • Enterprise$undefined/month
    • Everything in Team
    • SSO
    • Dedicated CSM

Whimsical

Free
  • StarterFree
    • Up to 4 boards
    • Unlimited viewers
    • 7-day version history
  • Pro$10/month
    • Unlimited boards
    • Unlimited version history
    • Advanced permissions
  • Org$20/month
    • Everything in Pro
    • SSO
    • User management

Which should you pick?

Choose Maze if

  • You need prototype testing.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want usability testing.
Maze review

Choose Whimsical if

  • You need flowcharts.
  • You want to start without paying.
  • You also want wireframes.
Whimsical review

Questions people ask

Is Maze or Whimsical better?
Neither clearly leads. Maze starts at Free and Whimsical at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Maze or Whimsical?
Maze starts at Free and Whimsical at Free.
Does Maze or Whimsical run on more platforms?
Maze runs on Web, Mobile, Api. Whimsical runs on Web.
Can I use Maze for free?
Both have a free tier, so you can try either at no cost before committing.
What is Maze best used for?
Maze is most often used for user research and testing, ai-powered moderation features, prototype and website testing, user feedback panels. Of those, user research and testing and ai-powered moderation features are not what Whimsical is typically brought in for.
What can Maze do that Whimsical cannot?
Maze covers Prototype testing, Usability testing, Card sorting, Tree testing. Whimsical covers Flowcharts, Wireframes, Mind maps, Sticky notes. Both handle Figma, Slack, Jira, Notion.

Answered from the vendors’ own pages

Maze: Does Maze offer a free trial or freemium tier?

Maze site indicates 'Try Maze for free' option, suggesting free tier or trial availability, but specific terms and limitations not stated on main page.

Source
Whimsical: What are Whimsical's pricing tiers?

Whimsical offers three plans: Free at 0 dollars per month per editor, Pro at 10 dollars per month per editor, and Business at 20 dollars per month per editor.

Source
Maze: Can I request a custom demo if standard plans don't fit my needs?

Yes, Maze offers 'Request a demo' option, indicating willingness to discuss custom requirements and potentially custom pricing arrangements.

Source
Whimsical: What is included in the Free plan?

The Free plan allows creation of up to 50 board objects and 50 doc blocks per month, includes watermarked exports, and provides 7-day version history. Storage is limited to 1GB.

Source
Maze: What testing capabilities does Maze include in paid plans?

Maze features AI Moderator, prototype testing, panel recruitment, and website testing capabilities across plans, but specific feature tiers and pricing not disclosed publicly.

Source
Whimsical: What features unlock in the Pro plan?

The Pro plan removes the object creation limits, provides unlimited board objects and doc blocks, removes watermarks from exports, extends version history to 90 days, and offers 100GB of storage.

Source
Whimsical: What security and team features come with Business?

The Business plan adds private teams, SAML single sign-on, SCIM and advanced security controls, unlimited version history, priority support, and a dedicated success manager. Storage starts at 2TB.

Source
Whimsical: Do discounts apply for annual billing?

Yes, annual billing offers a 17 percent discount compared to monthly rates. Additionally, nonprofits receive a 20 percent discount and students and teachers get full access.

Source
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