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Real Estate · head to head

Matterport vs Zillow

Matterport logo

Matterport

Real Estate

3D digital twin platform for the built world

From
Free
Rated
-
Full reviewWebsite
Zillow logo

Zillow

Real Estate

Consumer property search site whose actual product, Premier Agent, is paid lead placement sold to agents and brokers, not the free listings buyers browse

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Matterport has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matterport the free plan allows 1 active space and 2 users; Zillow leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • They diverge on capability: Matterport covers 3D capture, Zillow covers Consumer listing search.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Matterport and Zillow actually diverge.

Attributes where Matterport and Zillow differ
AttributeMatterportZillow
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
Founded2011Unknown

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matterport

  • 3D capture
  • Virtual tours
  • Floor plans
  • Measurements
  • BIM integration
  • Procore
  • Autodesk BIM 360
  • Google Street View

Only in Zillow

  • Consumer listing search
  • Premier Agent placement
  • Lead connections
  • Performance dashboards
  • Zillow Flex
  • Agent profile and reviews

What people use each for

The jobs each tool is most often brought in to do.

Matterport

  • Creating navigable 3D digital twins of properties and buildingsnot Zillow
  • Publishing virtual property tours for real estate listingsnot Zillow
  • Capturing as built spatial documentation of commercial sitesnot Zillow

Zillow

  • An agent in a competitive metro wanting listing-page visibility on homes they do not personally representnot Matterport
  • A team wanting predictable lead volume to feed a follow-up system, accepting shared, non-exclusive leadsnot Matterport
  • A brokerage evaluating Zillow Flex as a pay-on-closing alternative to upfront advertising spendnot Matterport
  • A buyer or renter using the free consumer search, who is not Zillow paying customer at all and should understand that agent placement on a listing does not mean that agent represents the sellernot Matterport

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matterport

  • The free plan allows 1 active space and 2 users
  • The plans page shows no dollar amounts; price is set by the number of active spaces and only appears after selecting a plan
  • Paid plans are billed annually and each tier caps both active spaces and users, from 5 to 20 spaces and 3 users on Starter up to 100 to 300 spaces and 50 users on Business
  • Enterprise and government plans are contact sales with no published rate
  • Spaces beyond the plan allowance require moving to a higher tier rather than paying an incremental fee shown on the page

Zillow

  • Leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • Reported lead-to-close conversion of roughly 1 to 3 percent means most paid connections do not become closed transactions, and the advertising spend has no guaranteed return.
  • Cost per connection varies heavily by ZIP code and competition, so budgeting is unpredictable and can spike in desirable areas without warning.
  • The agent shown as a contact on a listing is frequently not the listing agent, which has drawn criticism for consumer confusion about who actually represents the seller.
  • Placement is rented, not owned; an agent who stops paying loses visibility instantly, unlike a website or CRM investment that continues to compound in value.

Pricing, plan by plan

Matterport

Free
  • FreeFree
    • 1 active space
    • Matterport capture app
    • Basic measurements
  • Starter$9.99/month
    • 5 active spaces
    • Schematic floor plans
    • MatterTags
  • Professional$69/month
    • 25 active spaces
    • BIM file export
    • 4K print-quality photos
  • Business$309/month
    • 100 active spaces
    • API access
    • Team management

Zillow

On request
  • Premier Agent$undefined/month
    • Consumer search and listings are free; agents pay for lead placement
    • Average cost per connection roughly $139 (non-major metro) to $223+ (major metro)
    • Monthly spend commonly $200-600 small markets, $1,500-5,000+ major metros

Which should you pick?

Choose Matterport if

  • You need 3d capture.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want virtual tours.
Matterport review

Choose Zillow if

  • You need consumer listing search.
  • You work on Web, iOS, Android.
  • You also want premier agent placement.
Zillow review

Questions people ask

Is Matterport or Zillow better?
Neither clearly leads. Matterport starts at Free and Zillow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matterport or Zillow?
Matterport has a free tier; the other does not. Paid plans start at Free for Matterport and On request for Zillow.
Does Matterport or Zillow run on more platforms?
Matterport runs on Web, Ios, Android. Zillow runs on Web, iOS, Android.
Can I use Matterport for free?
Yes. Matterport has a free tier, so you can try it without paying. Zillow starts at On request.
What is Matterport best used for?
Matterport is most often used for creating navigable 3d digital twins of properties and buildings, publishing virtual property tours for real estate listings, capturing as built spatial documentation of commercial sites. Of those, creating navigable 3d digital twins of properties and buildings and publishing virtual property tours for real estate listings are not what Zillow is typically brought in for.
What can Matterport do that Zillow cannot?
Matterport covers 3D capture, Virtual tours, Floor plans, Measurements. Zillow covers Consumer listing search, Premier Agent placement, Lead connections, Performance dashboards.

Answered from the vendors’ own pages

Matterport: Does Matterport offer a free account option?

Yes, Matterport offers a 'Start Free' option that allows users to create accounts and begin using the platform without immediate payment.

Source
Zillow: Do home buyers or sellers pay Zillow?

No. Consumer search, Zestimates and listing browsing are free. Zillow revenue comes from agents and brokers paying for Premier Agent placement and leads.

Matterport: How can I access Matterport's pricing details?

Specific pricing information is available on a dedicated Pricing page or by contacting Matterport's sales team at +1(888) 993-8990 or through the 'Get a Demo' option.

Source
Zillow: Does the agent shown on a Zillow listing represent the seller?

Not necessarily. Premier Agent placement can show a paying advertiser as the contact even when they are not the actual listing agent.

Matterport: What industries can use Matterport's solutions?

Matterport serves multiple industries including Corporate Real Estate, Property Marketing, Facilities Management, and Design & Construction, suggesting pricing may vary by industry use case.

Source
Zillow: Is there a cheaper alternative to paid placement?

Zillow Flex offers a pay-on-closing model instead of upfront ad spend in select markets, trading a lower risk of wasted spend for a referral fee on closed deals.

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