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Business Intelligence · head to head

Evidence vs Marketing Evolution

Evidence logo

Evidence

Business Intelligence

Business intelligence as code for teams and AI agents

From
$2500/month
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Evidence high starting price at $2,500/month limits small team adoption; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Evidence covers Analytics Agent, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Evidence and Marketing Evolution actually diverge.

Attributes where Evidence and Marketing Evolution differ
AttributeEvidenceMarketing Evolution
Starting price$2500/month$5000/month
Pricing modelFlat team pricing with no per-user feessubscription
PlatformsCloud, EmbeddedWeb, Api, Analytics
CategoryBusiness IntelligenceMarketing
FoundedUnknown2008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Evidence

  • Analytics Agent
  • Code-based infrastructure
  • Development environment
  • Visualization tools
  • Embedded analytics
  • Multi-channel access

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Enterprise security

What people use each for

The jobs each tool is most often brought in to do.

Evidence

  • Building version-controlled analytics infrastructurenot Marketing Evolution
  • Enabling AI agents to answer business questionsnot Marketing Evolution
  • Delivering analytics through multiple channels (web, Slack, ChatGPT)not Marketing Evolution
  • Embedding white-labeled analytics in productsnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Evidence
  • Attribution modeling and customer journey reconstructionnot Evidence
  • AI-agent-ready marketing data context and business ontologynot Evidence
  • Marketing budget planning and scenario simulation with Darwin toolnot Evidence
  • Cross-channel performance monitoring and KPI standardizationnot Evidence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Evidence

  • High starting price at $2,500/month limits small team adoption
  • No freemium option for evaluation or learning
  • Code-based approach has steeper learning curve than visual tools
  • AI credits limited on Team plan; additional credits cost extra
  • Requires Git workflow familiarity for effective collaboration

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Evidence

$2500/month
  • Team$2500/month
    • Unlimited users
    • Monthly billing
    • Analytics Agent
  • Enterprise$null/custom
    • All Team features
    • SSO/SAML authentication
    • SCIM directory sync

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Evidence if

  • You need analytics agent.
  • You work on Cloud, Embedded.
  • You also want code-based infrastructure.
Evidence review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Evidence or Marketing Evolution better?
Neither clearly leads. Evidence starts at $2500/month and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Evidence or Marketing Evolution?
Evidence starts at $2500/month and Marketing Evolution at $5000/month.
Does Evidence or Marketing Evolution run on more platforms?
Evidence runs on Cloud, Embedded. Marketing Evolution runs on Web, Api, Analytics.
What is Evidence best used for?
Evidence is most often used for building version-controlled analytics infrastructure, enabling ai agents to answer business questions, delivering analytics through multiple channels (web, slack, chatgpt), embedding white-labeled analytics in products. Of those, building version-controlled analytics infrastructure and enabling ai agents to answer business questions are not what Marketing Evolution is typically brought in for.
What can Evidence do that Marketing Evolution cannot?
Evidence covers Analytics Agent, Code-based infrastructure, Development environment, Visualization tools. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Enterprise security.

Answered from the vendors’ own pages

Evidence: Does Evidence have per-user pricing?

No, Evidence offers one flat price for unlimited users at $2,500/month on the Team plan with a 30-day free trial.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Evidence: How many AI credits come with Team plan?

Team plan includes 20,000 AI credits monthly at $0.01 per additional credit. Enterprise offers custom credit packages.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Evidence: What is included in the Enterprise plan?

Enterprise adds SSO/SAML, SCIM directory sync, row-level access rules, embedding capabilities, and custom deployment options at custom pricing.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
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