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Automation Integration · head to head

Lytics vs SAP BusinessObjects

L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite
SAP BusinessObjects logo

SAP BusinessObjects

Business Intelligence

Enterprise business intelligence suite

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist; SAP BusinessObjects sAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary
  • They diverge on capability: Lytics covers Data collection, SAP BusinessObjects covers Crystal Reports.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lytics and SAP BusinessObjects actually diverge.

Attributes where Lytics and SAP BusinessObjects differ
AttributeLyticsSAP BusinessObjects
Pricing modelusage-basedsubscription
PlatformsWebWeb, Desktop, Mobile
CategoryAutomation IntegrationBusiness Intelligence
Founded20131972

Identical on both: starting price ($400/month), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Only in SAP BusinessObjects

  • Crystal Reports
  • Web Intelligence
  • Lumira
  • Analysis for Office
  • Live Office
  • SAP HANA
  • SAP ERP
  • Oracle

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Lytics

  • Building unified customer profiles from behavioural and marketing datanot SAP BusinessObjects
  • Segmenting audiences and syncing them to marketing destinationsnot SAP BusinessObjects

SAP BusinessObjects

  • Enterprise reportingnot Lytics
  • Executive dashboardsnot Lytics
  • Regulatory compliancenot Lytics
  • Strategic planningnot Lytics
  • Operational analyticsnot Lytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

SAP BusinessObjects

  • SAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary

Pricing, plan by plan

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

SAP BusinessObjects

$400/month
  • Standard$400/month
    • Core BI Tools
    • Web Intelligence
    • Crystal Reports
  • EnterpriseFree
    • Full Suite
    • Advanced Features
    • Premium Support

Which should you pick?

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Choose SAP BusinessObjects if

  • You need crystal reports.
  • You work on Web, Desktop, Mobile.
  • You also want web intelligence.
SAP BusinessObjects review

Questions people ask

Is Lytics or SAP BusinessObjects better?
Neither clearly leads. Lytics starts at $400/month and SAP BusinessObjects at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lytics or SAP BusinessObjects?
Lytics starts at $400/month and SAP BusinessObjects at $400/month.
Does Lytics or SAP BusinessObjects run on more platforms?
Lytics runs on Web. SAP BusinessObjects runs on Web, Desktop, Mobile.
What is Lytics best used for?
Lytics is most often used for building unified customer profiles from behavioural and marketing data, segmenting audiences and syncing them to marketing destinations. Of those, building unified customer profiles from behavioural and marketing data and segmenting audiences and syncing them to marketing destinations are not what SAP BusinessObjects is typically brought in for.
What can Lytics do that SAP BusinessObjects cannot?
Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. SAP BusinessObjects covers Crystal Reports, Web Intelligence, Lumira, Analysis for Office. Both handle Web support.
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