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Business Intelligence · head to head

Dundas BI vs Lytics

Dundas BI logo

Dundas BI

Business Intelligence

Flexible business intelligence platform

From
$500/month
Rated
-
Full reviewWebsite
L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dundas BI the published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • They diverge on capability: Dundas BI covers White-labeling, Lytics covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dundas BI and Lytics actually diverge.

Attributes where Dundas BI and Lytics differ
AttributeDundas BILytics
Starting price$500/month$400/month
Pricing modelsubscriptionusage-based
PlatformsWeb, Embedded, MobileWeb
CategoryBusiness IntelligenceAutomation Integration
Founded19922013

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dundas BI

  • White-labeling
  • Embedded Analytics
  • Data Preparation
  • Custom Visualizations
  • API
  • SQL Server
  • Oracle
  • PostgreSQL

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Dundas BI

  • Embedding dashboards and analytics inside another applicationnot Lytics
  • Self service business intelligence and ad hoc reportingnot Lytics
  • Building custom data visualisations against open BI APIsnot Lytics

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Dundas BI
  • Segmenting audiences and syncing them to marketing destinationsnot Dundas BI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dundas BI

  • The published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity
  • That figure reflects a limited time 35 percent promotional discount rather than list price
  • Licensing is by CPU core capacity rather than by user, so cost scales with server hardware
  • Dundas is now part of insightsoftware following acquisition
  • The page states that a pricing plan is worked out together with the vendor rather than published as a rate card

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Pricing, plan by plan

Dundas BI

$500/month
  • Professional$500/month
    • Full Platform
    • Embedding
    • Support
  • EnterpriseFree
    • Unlimited Users
    • Multi-tenant
    • Premium Support

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Dundas BI if

  • You need white-labeling.
  • You work on Web, Embedded, Mobile.
  • You also want embedded analytics.
Dundas BI review

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Questions people ask

Is Dundas BI or Lytics better?
Neither clearly leads. Dundas BI starts at $500/month and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dundas BI or Lytics?
Dundas BI starts at $500/month and Lytics at $400/month.
Does Dundas BI or Lytics run on more platforms?
Dundas BI runs on Web, Embedded, Mobile. Lytics runs on Web.
What is Dundas BI best used for?
Dundas BI is most often used for embedding dashboards and analytics inside another application, self service business intelligence and ad hoc reporting, building custom data visualisations against open bi apis. Of those, embedding dashboards and analytics inside another application and self service business intelligence and ad hoc reporting are not what Lytics is typically brought in for.
What can Dundas BI do that Lytics cannot?
Dundas BI covers White-labeling, Embedded Analytics, Data Preparation, Custom Visualizations. Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Both handle Web support.

Answered from the vendors’ own pages

Dundas BI: How much does Dundas BI cost?

Dundas BI does not publish specific pricing. The vendor emphasizes 'smarter licensing models to scale appropriately and achieve ROI rapidly' and offers 'custom plans that fit your needs' rather than standardized tiers. Customers must contact Dundas directly for pricing quotes tailored to their enterprise or embedded analytics use case.

Source
Dundas BI: What licensing options does Dundas BI offer?

Dundas BI describes their approach as flexible licensing designed to scale based on deployment needs. Specific licensing models and per-seat or concurrent-user costs are determined through custom quotes.

Source
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