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Marketing · head to head

Lucky Orange vs NewsWhip

Lucky Orange logo

Lucky Orange

Marketing

All-in-one conversion optimization

From
Free
Rated
-
Full reviewWebsite
NewsWhip logo

NewsWhip

News

Viral content tracking and audience insights for media companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Lucky Orange has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns; NewsWhip no pricing published on website
  • They diverge on capability: Lucky Orange covers Heatmaps, NewsWhip covers Viral content tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lucky Orange and NewsWhip actually diverge.

Attributes where Lucky Orange and NewsWhip differ
AttributeLucky OrangeNewsWhip
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
CategoryMarketingNews
Founded20122011

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lucky Orange

  • Heatmaps
  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce

Only in NewsWhip

  • Viral content tracking
  • Social media monitoring
  • Competitor intelligence
  • Trend identification
  • Custom dashboards
  • Alert system
  • Content recommendations
  • Audience insights

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Lucky Orange

  • User experience analysisnot NewsWhip
  • Bug reproductionnot NewsWhip
  • Conversion optimizationnot NewsWhip
  • Customer journey mappingnot NewsWhip
  • Usability testingnot NewsWhip

NewsWhip

  • Viral trackingnot Lucky Orange
  • Trend identificationnot Lucky Orange
  • Competitor monitoringnot Lucky Orange
  • Audience insightsnot Lucky Orange

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

NewsWhip

  • No pricing published on website

Pricing, plan by plan

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

NewsWhip

On request
  • Enterprise$undefined/custom
    • Viral tracking
    • Competitor analysis
    • Trend identification

Which should you pick?

Choose Lucky Orange if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Lucky Orange review

Choose NewsWhip if

  • You need viral content tracking.
  • You also want social media monitoring.
NewsWhip review

Questions people ask

Is Lucky Orange or NewsWhip better?
Neither clearly leads. Lucky Orange starts at Free and NewsWhip at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lucky Orange or NewsWhip?
Lucky Orange has a free tier; the other does not. Paid plans start at Free for Lucky Orange and On request for NewsWhip.
Does Lucky Orange or NewsWhip run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Lucky Orange for free?
Yes. Lucky Orange has a free tier, so you can try it without paying. NewsWhip starts at On request.
What is Lucky Orange best used for?
Lucky Orange is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what NewsWhip is typically brought in for.
What can Lucky Orange do that NewsWhip cannot?
Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys. NewsWhip covers Viral content tracking, Social media monitoring, Competitor intelligence, Trend identification. Both handle Web support.

Answered from the vendors’ own pages

Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
NewsWhip: What does NewsWhip cost?

NewsWhip does not publish pricing on its website. The company directs customers to request a demo to receive custom pricing based on their needs.

Source
Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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