Softwr

E-Commerce · head to head

Contentful vs Loox

Contentful logo

Contentful

E-Commerce

The content platform for the digital-first era

From
Free
Rated
-
Full reviewWebsite
Loox logo

Loox

E-Commerce

Photo reviews and referrals for Shopify stores

From
$14.99/month
Rated
-
Full reviewWebsite

The short version

  • Only Contentful has a free tier, so it costs nothing to try first.
  • Each has a real cost: Contentful pricing model with content type limits (48) forces full tier upgrades; Loox beginner plan limited to 500 total orders
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Contentful and Loox actually diverge.

Attributes where Contentful and Loox differ
AttributeContentfulLoox
Starting priceFree$14.99/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, APIWeb
Founded2013Unknown

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentful

  • Content modeling
  • RESTful APIs
  • GraphQL API
  • Webhooks
  • Rich text editor
  • Asset management
  • Multi-language support
  • Version control

Only in Loox

Nothing recorded that Contentful does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Contentful

  • Website content managementnot Loox
  • Mobile app contentnot Loox
  • E-commerce catalogsnot Loox
  • Multi-channel publishingnot Loox
  • Digital experiencesnot Loox

Loox

  • Collecting visual reviews and customer photosnot Contentful
  • Displaying reviews across product pages and checkoutnot Contentful
  • Syncing reviews across multiple sales channelsnot Contentful
  • Running referral and discount programs from reviewsnot Contentful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentful

  • Pricing model with content type limits (48) forces full tier upgrades
  • Limited GraphQL mutations for content management complexity
  • Requires significant technical expertise and developer dependency
  • Uncertainty following Salesforce acquisition announcement in June 2026

Loox

  • Beginner plan limited to 500 total orders
  • Convert plan costs $35 more monthly than Beginner but enables unlimited orders
  • Pricing specific to Shopify stores, not available for other platforms

Pricing, plan by plan

Contentful

Free
  • FreeFree
    • 10 users
    • 100K API calls per month
    • 1 Space
  • Team$489/month
    • Higher usage limits
    • Additional collaboration features
    • Professional support

Loox

$14.99/month
  • Beginner$14.99/month
    • Up to 500 total orders
    • Review request emails
    • Discount for photo reviews
  • Convert$49.99/month
    • Unlimited orders
    • Smart visual sorting
    • Review highlights
  • Unlimited$299.99/month
    • Unlimited review requests
    • Unlimited referrals
    • Priority support

Which should you pick?

Choose Contentful if

  • You need content modeling.
  • You want to start without paying.
  • You work on Web, API.
  • You also want restful apis.
Contentful review

Choose Loox if

Nothing in the data separates Loox from Contentful on the points above - pick on price and on how each one feels to use.

Loox review

Questions people ask

Is Contentful or Loox better?
Neither clearly leads. Contentful starts at Free and Loox at $14.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentful or Loox?
Contentful has a free tier; the other does not. Paid plans start at Free for Contentful and $14.99/month for Loox.
Does Contentful or Loox run on more platforms?
Contentful runs on Web, API. Loox runs on Web.
Can I use Contentful for free?
Yes. Contentful has a free tier, so you can try it without paying. Loox starts at $14.99/month.
What is Contentful best used for?
Contentful is most often used for website content management, mobile app content, e-commerce catalogs, multi-channel publishing. Of those, website content management and mobile app content are not what Loox is typically brought in for.
What can Contentful do that Loox cannot?
Contentful covers Content modeling, RESTful APIs, GraphQL API, Webhooks.

Answered from the vendors’ own pages

Contentful: Does Contentful offer a free tier?

Yes, Contentful has a Free tier with 10 users, 100K API calls per month, and support for 1 Space. This is suitable for small projects and proof-of-concept work.

Source
Loox: How much does Loox cost?

Loox pricing starts at $14.99 per month for the Beginner plan, $49.99 per month for Convert, and $299.99 per month for Unlimited. Billing occurs through Shopify with no annual commitment required.

Source
Contentful: What is the difference between Contentful and traditional CMS platforms?

Contentful is a headless CMS that decouples content from presentation, allowing you to deliver the same content across websites, mobile apps, IoT devices, and voice assistants without duplication.

Source
Loox: What is the main difference between Loox's Beginner and Convert plans?

Beginner plan is limited to 500 total orders and includes basic review features. Convert allows unlimited orders and adds smart visual sorting, video reviews, Google Shopping integration, AI review stories, auto-translated reviews, and AI review replies.

Source
Contentful: How does Contentful handle multi-locale content?

Contentful supports multi-locale content, though multi-locale costs must be negotiated upfront depending on your pricing tier and requirements.

Source
Loox: Is there a free version of Loox?

Loox offers a free trial to start, but paid plans begin at $14.99 per month. No permanent free version is available.

Source
Contentful: Does Contentful integrate with e-commerce platforms?

Yes, Contentful partners with Commerce Layer, an API-first commerce platform, to enable enterprise-grade e-commerce experiences alongside headless CMS capabilities.

Source
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