Employee Engagement · head to head
Burnalong vs Loop & Tie
Burnalong
Employee Engagement
Employer wellness platform built around social classes and a wide instructor marketplace
- From
- On request
- Rated
- -
Loop & Tie
Employee Engagement
Choice-based gifting on a flat annual subscription with a marketplace weighted toward small and independent makers
- From
- Free
- Rated
- -
The short version
- Only Loop & Tie has a free tier, so it costs nothing to try first.
- Each has a real cost: Burnalong nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.; Loop & Tie the tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.
- They diverge on capability: Burnalong covers Social classes, Loop & Tie covers Choice-based collections.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Burnalong and Loop & Tie actually diverge.
| Attribute | Burnalong | Loop & Tie |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | quote | Per year subscription plus gift spend |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android, Roku, Apple TV | Web |
Identical on both: user rating (Not yet rated), category (Employee Engagement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Burnalong
- Social classes
- Instructor marketplace
- Specialist populations
- Beyond fitness content
- Connected television
- Challenges and programmes
- Employer reporting
- Reseller deployment
Only in Loop & Tie
- Choice-based collections
- Curated marketplace
- Flat rate or free shipping
- Redemption analytics
- Post-redemption scheduling
- Branded merchandise and swag
- Salesforce and HRIS integrations
- Global warehousing
What people use each for
The jobs each tool is most often brought in to do.
Burnalong
- An employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reachnot Loop & Tie
- A health plan or health system wanting a wellbeing library it can offer its own members under its own brandnot Loop & Tie
- An employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no usenot Loop & Tie
- An HR team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content librarynot Loop & Tie
Loop & Tie
- A marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkwarenot Burnalong
- A customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemptionnot Burnalong
- A property management company sending resident perks where a curated local-feeling catalogue matters more than catalogue sizenot Burnalong
- A small business that wants to run gifting properly on a published five hundred dollar a year subscription rather than negotiating an enterprise contractnot Burnalong
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Burnalong
- Nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.
- Content comes from a marketplace of independent instructors, so production quality and instructional rigour vary noticeably between classes and there is no consistent standard across the catalogue.
- It is a wellbeing benefit rather than a clinical intervention, so it will not satisfy a plan looking for measurable clinical outcomes, and employers who buy it expecting claims reduction are buying the wrong category.
- Per employee per month pricing across the whole population means an employer with typical wellbeing engagement is paying for the entire workforce to serve the minority who log in more than twice.
- The social class feature only works if colleagues coordinate to attend at the same time, which requires organisational effort HR teams rarely sustain past the launch campaign, and without it the product is a video library like any other.
Loop & Tie
- The tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.
- The curated marketplace is deliberately smaller than mass catalogues, so recipients who want a specific well known product will not find it and some will treat the choice as limited.
- Global warehousing and international fulfilment only appear on the Premium tier, so any organisation gifting outside its home market is effectively on the five thousand dollar plan whatever its volume.
- Native Salesforce and HRIS integration is a Premium feature or an Essentials add-on, so the automation that makes gifting scalable is not in the price most buyers first see.
- Free shipping starts at Essentials, meaning free plan users pay five dollars per gift in shipping, which on any real volume is more than the Essentials subscription would have cost.
Pricing, plan by plan
Burnalong
On request- Burnalong$undefined/year
- Per employee per month across the eligible population, quoted not published
- Third party review sites estimate a low single digit dollar rate but Burnalong does not confirm it
- Rate varies by headcount, dependant eligibility and whether it is resold through a plan
Loop & Tie
Free- FreeFree
- One user
- Full marketplace access
- Send gifts by email
- Essentials$500/year
- Three users and three teams
- Custom gift collections
- Free shipping
- Premium$5000/year
- Unlimited users and five teams
- Gift cards, print on demand and branded merchandise
- Global warehousing and fulfilment
- Build Your Own$undefined/year
- Custom team structures and permissions
- Exclusive inventory or private-label collections
- Custom logistics and compliance-driven fulfilment
Which should you pick?
Choose Burnalong if
- You need social classes.
- You work on Web, iOS, Android, Roku, Apple TV.
- You also want instructor marketplace.
Choose Loop & Tie if
- You need choice-based collections.
- You want to start without paying.
- You also want curated marketplace.
Questions people ask
- Is Burnalong or Loop & Tie better?
- Neither clearly leads. Burnalong starts at On request and Loop & Tie at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Burnalong or Loop & Tie?
- Loop & Tie has a free tier; the other does not. Paid plans start at On request for Burnalong and Free for Loop & Tie.
- Does Burnalong or Loop & Tie run on more platforms?
- Burnalong runs on Web, iOS, Android, Roku, Apple TV. Loop & Tie runs on Web.
- Can I use Loop & Tie for free?
- Yes. Loop & Tie has a free tier, so you can try it without paying. Burnalong starts at On request.
- What is Burnalong best used for?
- Burnalong is most often used for an employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reach, a health plan or health system wanting a wellbeing library it can offer its own members under its own brand, an employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no use, an hr team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content library. Of those, an employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reach and a health plan or health system wanting a wellbeing library it can offer its own members under its own brand are not what Loop & Tie is typically brought in for.
- What can Burnalong do that Loop & Tie cannot?
- Burnalong covers Social classes, Instructor marketplace, Specialist populations, Beyond fitness content. Loop & Tie covers Choice-based collections, Curated marketplace, Flat rate or free shipping, Redemption analytics.
Answered from the vendors’ own pages
Burnalong: Does Burnalong publish pricing?
No. It is quoted per employee per month. Third party review sites cite a low single digit dollar rate, but the vendor does not confirm any figure publicly.
Loop & Tie: How much does the platform cost?
Free for one user, five hundred dollars a year for Essentials with three users, five thousand dollars a year for Premium with unlimited users, plus a quoted enterprise tier. Gift spend is separate.
Burnalong: Is it a clinical programme?
No. It is a wellbeing content platform. It has content covering chronic conditions, but nobody is warranting clinical appropriateness for a given member, and it should not be compared against clinical vendors.
Loop & Tie: What is different about the catalogue?
It is curated toward small, independent, sustainable and diverse-owned brands rather than mass market products, which is the usual reason buyers choose it over larger competitors.
Burnalong: What makes it different from a fitness app?
Two features: members can take a class together remotely, and the instructor marketplace covers niches such as adaptive, senior and cancer recovery that studio produced libraries do not.
Loop & Tie: Do recipients choose their gift?
Yes, the sender sets a collection and price band and the recipient picks one item.
Burnalong: Can health plans resell it?
Yes. Health plans and health systems are a significant channel and often deliver it under their own branding.
Loop & Tie: Can I gift internationally on the cheaper plans?
Not properly. Global warehousing and fulfilment are Premium features.
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