Legal · head to head
Cookiebot vs iubenda
Cookiebot
Legal
Automated cookie scanning and consent banner for websites, owned by Usercentrics
- From
- Free
- Rated
- -
iubenda
Legal
Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year
- From
- €59.88/year
- Rated
- -
The short version
- Only Cookiebot has a free tier, so it costs nothing to try first.
- Each has a real cost: Cookiebot pricing is per domain and banded by subpage count, so an organisation with many brand domains or a large content site pays many multiples of the 7 euro headline, and the bands are counted from the scan rather than from what you think you publish.; iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
- They diverge on capability: Cookiebot covers Automated cookie scanning, iubenda covers Privacy and cookie policy generator.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Cookiebot and iubenda actually diverge.
Identical on both: user rating (Not yet rated), category (Legal).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cookiebot
- Automated cookie scanning
- Prior blocking
- Google Consent Mode v2
- IAB TCF support
- Consent logging
- Cookie declaration
- Multi-language banners
- Geotargeting
Only in iubenda
- Privacy and cookie policy generator
- Google-certified CMP
- IAB TCF 2.2
- Consent solution for forms
- Register of processing activities
- Terms and conditions generator
- Accessibility widget
- Multi-language
What people use each for
The jobs each tool is most often brought in to do.
Cookiebot
- A marketing team that needs a defensible consent record for European visitors without adding privacy engineering headcountnot iubenda
- A site using Google Ads and Analytics that must send Consent Mode v2 signals or lose conversion measurement in the EEAnot iubenda
- An agency managing many small client sites that wants per-domain billing it can pass through at costnot iubenda
- A content-heavy publisher needing IAB TCF signals passed to advertising partnersnot iubenda
iubenda
- A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot Cookiebot
- An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot Cookiebot
- A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot Cookiebot
- An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot Cookiebot
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cookiebot
- Pricing is per domain and banded by subpage count, so an organisation with many brand domains or a large content site pays many multiples of the 7 euro headline, and the bands are counted from the scan rather than from what you think you publish.
- Enterprise features such as single sign-on, banner A and B testing and a dedicated account manager sit on Usercentrics Web CMP rather than on Cookiebot, so growing out of Cookiebot means migrating to a sibling product with its own dashboard and contract.
- Prior blocking depends on Cookiebot recognising the script, and custom or first-party tags frequently need manual tagging, which means a site can believe it is blocking trackers when it is not until someone audits it.
- Scans crawl a limited number of subpages per band, so trackers that only appear on deep or gated pages can go undiscovered and unblocked between scans.
- The free tier carries Cookiebot branding and is limited to one domain and 50 subpages, which makes it a demonstration rather than a workable option for anything but a brochure site.
iubenda
- Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
- Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
- It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
- The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
- Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.
Pricing, plan by plan
Cookiebot
Free- FreeFree
- 1 domain, up to 50 subpages
- Automated scanning
- Google Consent Mode
- Premium Lite$7/month
- 1 domain, up to 50 subpages
- Custom banner design and logo
- Multi-language banners
- Premium Small$15/month
- Per domain
- Up to 350 subpages per domain
- Multiple domains supported
- Premium Medium$30/month
- Per domain
- Up to 3,500 subpages per domain
iubenda
€59.88/year- Essentials$59.88/year
- Up to 25,000 pageviews per month
- Privacy and cookie policy
- Google-certified CMP with Consent Mode
- Advanced$239.88/year
- Up to 50,000 pageviews per month
- Everything in Essentials
- Additional consent and preference features
- Ultimate$959.88/year
- Up to 150,000 pageviews per month
- Everything in Advanced
- Higher volume consent recording
- Accessibility Standard$600/year
- Accessibility widget for 150,000 pageviews per month
- Delivered with a partner
- Separate from the compliance plans
Which should you pick?
Choose Cookiebot if
- You need automated cookie scanning.
- You want to start without paying.
- You also want prior blocking.
Choose iubenda if
- You need privacy and cookie policy generator.
- You work on Web, iOS, Android, API.
- You also want google-certified cmp.
Questions people ask
- Is Cookiebot or iubenda better?
- Neither clearly leads. Cookiebot starts at Free and iubenda at €59.88/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cookiebot or iubenda?
- Cookiebot has a free tier; the other does not. Paid plans start at Free for Cookiebot and €59.88/year for iubenda.
- Does Cookiebot or iubenda run on more platforms?
- Cookiebot runs on Web. iubenda runs on Web, iOS, Android, API.
- Can I use Cookiebot for free?
- Yes. Cookiebot has a free tier, so you can try it without paying. iubenda starts at €59.88/year.
- What is Cookiebot best used for?
- Cookiebot is most often used for a marketing team that needs a defensible consent record for european visitors without adding privacy engineering headcount, a site using google ads and analytics that must send consent mode v2 signals or lose conversion measurement in the eea, an agency managing many small client sites that wants per-domain billing it can pass through at cost, a content-heavy publisher needing iab tcf signals passed to advertising partners. Of those, a marketing team that needs a defensible consent record for european visitors without adding privacy engineering headcount and a site using google ads and analytics that must send consent mode v2 signals or lose conversion measurement in the eea are not what iubenda is typically brought in for.
- What can Cookiebot do that iubenda cannot?
- Cookiebot covers Automated cookie scanning, Prior blocking, Google Consent Mode v2, IAB TCF support. iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms.
Answered from the vendors’ own pages
Cookiebot: Who owns Cookiebot?
Usercentrics, which acquired the Danish developer Cybot in September 2021. It is sold as Cookiebot by Usercentrics alongside the separate Usercentrics Web CMP.
iubenda: Is iubenda a certified consent platform?
Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.
Cookiebot: What does a real deployment cost?
Between 7 and 90 euros per domain per month depending on subpage count. Ten domains on the medium band is 300 euros a month, not 7.
iubenda: What does it cost?
Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.
Cookiebot: Does it support Google Consent Mode v2?
Yes, and Cookiebot is in Google CMP partner programme, which matters if you run Google advertising into the EEA.
iubenda: Do the generated policies make me compliant?
They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.
Cookiebot: Is the free plan usable in production?
Only for a single very small site. It caps at one domain and 50 subpages and shows Cookiebot branding on the banner.
iubenda: Does it handle data subject access requests?
Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.
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