Automation Integration · head to head
Integromat vs Richpanel

Richpanel
Customer Support
AI-native helpdesk for e-commerce customer support
- From
- $99/month
- Rated
- -
The short version
- Only Integromat has a free tier, so it costs nothing to try first.
- Each has a real cost: Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying; Richpanel primarily focused on e-commerce, not ideal for other industries
- They diverge on capability: Integromat covers Visual workflow builder, Richpanel covers AI-native agent.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Integromat and Richpanel actually diverge.
| Attribute | Integromat | Richpanel |
|---|---|---|
| Starting price | Free | $99/month |
| Pricing model | freemium | Per-seat plus per-conversation for AI agents |
| Free tier | Yes | No |
| Platforms | Web, Api | Web, Mobile, API |
| Category | Automation Integration | Customer Support |
| Founded | 2013 | 2020 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Integromat
- Visual workflow builder
- Webhooks
- Data transformation
- Error handling
- Conditional logic
- Scheduling
- Team collaboration
- 1000+ apps
Only in Richpanel
- AI-native agent
- Multi-channel inbox
- E-commerce integrations
- QA Agent
- Social Media Agent
- Self-Service Portal
- AI Safety features
- Copilot mode
What people use each for
The jobs each tool is most often brought in to do.
Integromat
- workflow automationnot Richpanel
- integration between appsnot Richpanel
- task automationnot Richpanel
Richpanel
- Automating e-commerce customer support with AInot Integromat
- Resolving returns and exchanges automaticallynot Integromat
- Responding to social media inquiries at scalenot Integromat
- Providing full customer context across all support channelsnot Integromat
- Reducing support costs while improving response timesnot Integromat
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Integromat
- The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
- Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
- Make API access requires a paid plan
- Priority execution and full text log search are Pro features
- Overage protection is Enterprise only, so cheaper plans can run up charges
Richpanel
- Primarily focused on e-commerce, not ideal for other industries
- AI conversation pricing ($0.20 per conversation) requires monitoring to control costs
- Minimum $200 monthly charge for AI agents may not suit small businesses
- Heavy emphasis on e-commerce integrations (Shopify, Recharge) limits flexibility
- No published pricing for enterprise or custom plans
Pricing, plan by plan
Integromat
Free- FreeFree
- 1000 credits monthly
- basic workflow builder
- access to 3000+ apps
- Core$9/month
- 10k credits
- unlimited active scenarios
- scheduled scenarios down to the minute
- Pro$16/month
- 10k credits
- priority execution
- custom variables
- Teams$29/month
- 10k credits
- team collaboration
- team roles
Richpanel
$99/month- Helpdesk Seat$99/month
- Unified inbox across all channels
- Round-robin assignment
- CSAT reporting
- AI Agent$0.2/conversation
- End-to-end conversation resolution
- Multi-channel automation
- Customer context from Shopify, Recharge, Loop, Yotpo
- Returns & Exchanges$99/month
- Automated returns and exchange policies
- Exchange incentives
- Fraud prevention
Which should you pick?
Choose Integromat if
- You need visual workflow builder.
- You want to start without paying.
- You work on Web, Api.
- You also want webhooks.
Choose Richpanel if
- You need ai-native agent.
- You work on Web, Mobile, API.
- You also want multi-channel inbox.
Questions people ask
- Is Integromat or Richpanel better?
- Neither clearly leads. Integromat starts at Free and Richpanel at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Integromat or Richpanel?
- Integromat has a free tier; the other does not. Paid plans start at Free for Integromat and $99/month for Richpanel.
- Does Integromat or Richpanel run on more platforms?
- Integromat runs on Web, Api. Richpanel runs on Web, Mobile, API.
- Can I use Integromat for free?
- Yes. Integromat has a free tier, so you can try it without paying. Richpanel starts at $99/month.
- What is Integromat best used for?
- Integromat is most often used for workflow automation, integration between apps, task automation. Of those, workflow automation and integration between apps are not what Richpanel is typically brought in for.
- What can Integromat do that Richpanel cannot?
- Integromat covers Visual workflow builder, Webhooks, Data transformation, Error handling. Richpanel covers AI-native agent, Multi-channel inbox, E-commerce integrations, QA Agent.
Answered from the vendors’ own pages
Integromat: What is the free tier for Make?
Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.
SourceRichpanel: What is the guarantee on AI automation?
Richpanel guarantees 50% automation within 30 days, or refunds every dollar back. The company also guarantees 30% lower bills compared to competitive AI and helpdesk stacks.
SourceIntegromat: Can I save money with annual billing on Make?
Yes, Make offers 15% or more savings when paying annually instead of monthly billing.
SourceRichpanel: How much does AI cost per conversation?
AI-handled conversations cost $0.20 each with a $200 minimum monthly charge. This covers all AI features including QA Agent, Social Media Agent, and Copilot functionality.
SourceIntegromat: How does Make's credit system work?
Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.
SourceRichpanel: Which e-commerce platforms does Richpanel integrate with?
Richpanel integrates with Shopify, Recharge, Loop, and Yotpo to provide full customer context during support interactions.
SourceRelated pages
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- Richpanel vs Freshworks Customer Service Suite
- Richpanel vs Zendesk
- Richpanel vs Ameyo
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