Insurance · head to head
Better Agency vs InsuredMine
Better Agency
Insurance
Agency management for digital-first agencies
- From
- $199/month
- Rated
- -

InsuredMine
Insurance
Sales pipeline and client engagement layer that sits on top of an agency management system
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Better Agency better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025); InsuredMine integration depth varies by agency management system, so capability demonstrated on one platform may not exist on yours and must be tested against live data before purchase.
- They diverge on capability: Better Agency covers Policy management, InsuredMine covers Agency management system sync.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Better Agency and InsuredMine actually diverge.
| Attribute | Better Agency | InsuredMine |
|---|---|---|
| Starting price | $199/month | On request |
| Pricing model | subscription | quote |
| Founded | 2018 | Unknown |
Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Insurance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Better Agency
- Policy management
- Client portal
- Workflow automation
- Reporting
- Document management
- Mobile app
- API access
- Integration library
Only in InsuredMine
- Agency management system sync
- Sales pipelines
- Automated campaigns
- Client portal and mobile app
- Renewal and X-date tracking
- Producer analytics
What people use each for
The jobs each tool is most often brought in to do.
Better Agency
- Automationnot InsuredMine
- Customer engagementnot InsuredMine
InsuredMine
- An agency tracking new business pipeline and cross-sell that the agency management system does not report onnot Better Agency
- A commercial agency managing prospect expiry dates alongside the in-force booknot Better Agency
- An agency running renewal and birthday campaigns without exporting lists to a separate email toolnot Better Agency
- A principal who wants producer activity reporting the agency management system cannot producenot Better Agency
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Better Agency
- Better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
- Base plan is $149 USD monthly and includes only 3 users; each additional user costs $35 USD per month on top (archived pricing page, 4 April 2025)
- Paying annually is required to get a 10 percent discount off the monthly rate, with no other discount tier published (archived pricing page, 4 April 2025)
InsuredMine
- Integration depth varies by agency management system, so capability demonstrated on one platform may not exist on yours and must be tested against live data before purchase.
- It adds a second place where client data lives, and when the sync disagrees with the agency management system staff have to know which one to trust.
- It cannot repair poor data hygiene in the underlying system; duplicate clients and missing expiry dates simply propagate into the pipeline.
- Pricing is per user, so agencies with many part-time or service-only staff pay for seats that generate no pipeline activity.
- It depends on continued integration access to systems built by Applied and Vertafore, both of whom sell competing sales and marketing modules, which is a strategic dependency outside the vendor control.
Pricing, plan by plan
Better Agency
$199/month- Starter$199/month
- Policy management
- Client portal
- Automation
InsuredMine
On request- InsuredMine$undefined/year
- Pipeline and CRM
- Agency management system integration
- Campaign automation
Which should you pick?
Choose Better Agency if
- You need policy management.
- You work on Web, Ios, Android.
- You also want client portal.
Choose InsuredMine if
- You need agency management system sync.
- You work on Web, iOS, Android.
- You also want sales pipelines.
Questions people ask
- Is Better Agency or InsuredMine better?
- Neither clearly leads. Better Agency starts at $199/month and InsuredMine at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Better Agency or InsuredMine?
- Better Agency starts at $199/month and InsuredMine at On request.
- Does Better Agency or InsuredMine run on more platforms?
- Better Agency runs on Web, Ios, Android. InsuredMine runs on Web, iOS, Android.
- What is Better Agency best used for?
- Better Agency is most often used for automation, customer engagement. Of those, automation and customer engagement are not what InsuredMine is typically brought in for.
- What can Better Agency do that InsuredMine cannot?
- Better Agency covers Policy management, Client portal, Workflow automation, Reporting. InsuredMine covers Agency management system sync, Sales pipelines, Automated campaigns, Client portal and mobile app.
Answered from the vendors’ own pages
InsuredMine: Does it replace our agency management system?
No, and it does not try to. Policy history and carrier download stay in the agency management system; InsuredMine adds the sales and engagement layer on top.
InsuredMine: Which agency management systems does it work with best?
It connects to Applied Epic, AMS360, EZLynx and HawkSoft, but the depth of each connection differs. Insist on a trial against your own system before committing.
InsuredMine: Is it worth it for a small agency?
If pipeline and renewal follow-up currently live in spreadsheets, usually yes. If your agency management system already reports adequately on those, the overlap is larger than the gain.
Related pages
More on Better Agency
More on InsuredMine
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