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Veterinary · head to head

Instinct Science vs SimplePractice

Instinct Science logo

Instinct Science

Veterinary

Veterinary EMR built for emergency and specialty hospitals, plus Plumbs drug reference

From
On request
Rated
-
SimplePractice logo

SimplePractice

Healthcare

Practice management and EHR for mental health and therapy

From
$49/month
Rated
-

The short version

  • Each has a real cost: Instinct Science no pricing is published at all, so a practice cannot compare it against published competitors without a demo and a sales conversation.; SimplePractice no API or webhook support for integrations, preventing connections to Zapier or custom automation tools
  • They diverge on capability: Instinct Science covers Instinct Treatment Plan, SimplePractice covers Scheduling.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Instinct Science and SimplePractice actually diverge.

Attributes where Instinct Science and SimplePractice differ
AttributeInstinct ScienceSimplePractice
Starting priceOn request$49/month
Pricing modelquoteUnknown
CategoryVeterinaryHealthcare
FoundedUnknown2011

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Instinct Science

  • Instinct Treatment Plan
  • Charge capture from treatments
  • Instinct EMR
  • Primary care edition
  • Plumbs drug reference
  • ScribbleVet
  • Standards

Only in SimplePractice

  • Scheduling
  • Client Portal
  • Notes
  • Billing
  • Telehealth
  • Documents
  • Stripe
  • PayPal

What people use each for

The jobs each tool is most often brought in to do.

Instinct Science

  • A twenty four hour emergency hospital where treatments are ordered on a sheet and currently reconciled to invoices by hand at dischargenot SimplePractice
  • A specialty referral centre running multiple services on one hospitalised patient that needs a shared, current treatment plan across shiftsnot SimplePractice
  • A hospital losing measurable revenue to missed charge capture on inpatient treatments and fluidsnot SimplePractice
  • A practice that already relies on Plumbs for dosing and wants drug reference and interaction checking inside the record rather than in a separate tabnot SimplePractice

SimplePractice

  • Patient Carenot Instinct Science
  • Medical Recordsnot Instinct Science
  • Practice Managementnot Instinct Science
  • Telehealthnot Instinct Science

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Instinct Science

  • No pricing is published at all, so a practice cannot compare it against published competitors without a demo and a sales conversation.
  • The design centres on inpatient treatment sheets, so an appointment driven general practice pays for strength in a workflow it barely uses and should evaluate the primary care edition on its own merits rather than the hospital reputation.
  • Retail, inventory and reminder marketing workflows are thinner than in long established general practice systems, so a practice with a significant shop or food business may need workarounds.
  • Plumbs and ScribbleVet are separately licensed even though the same company owns them, so the tidy single vendor story still arrives as more than one line on the invoice.
  • It is a smaller vendor than the corporate owned incumbents, which is an advantage on responsiveness and a risk on acquisition, and veterinary software has consolidated heavily in recent years.

SimplePractice

  • No API or webhook support for integrations, preventing connections to Zapier or custom automation tools
  • Lacks AI clinical documentation in base plan, requiring manual note typing which takes 15-30 minutes per session
  • Reporting and customization features are limited compared to competitors, with weak insurance workflow support
  • Hidden costs beyond base pricing, with real cost often 3x higher after add-ons and annual increases
  • Telehealth component reported as unstable and frequently unreliable by some users

Pricing, plan by plan

Instinct Science

On request
  • Instinct EMR$undefined/year
    • Quoted through a demo and sales process, nothing published
    • Priced by practice size and modules taken
    • Plumbs and ScribbleVet are separately licensed products from the same company

SimplePractice

$49/month
  • Starter$49/month
    • Scheduling
    • Documentation
    • Client portal
  • Essential$79/month
    • Billing and payments
    • Insurance claim filing
    • Telehealth
  • Plus$99/month
    • Website builder
    • Advanced reporting
    • ePrescribe integration

Which should you pick?

Choose Instinct Science if

  • You need instinct treatment plan.
  • You work on Web, iOS, Android.
  • You also want charge capture from treatments.

Choose SimplePractice if

  • You need scheduling.
  • You work on Web, iOS, Android.
  • You also want client portal.

Questions people ask

Is Instinct Science or SimplePractice better?
Neither clearly leads. Instinct Science starts at On request and SimplePractice at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Instinct Science or SimplePractice?
Instinct Science starts at On request and SimplePractice at $49/month.
Does Instinct Science or SimplePractice run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Instinct Science best used for?
Instinct Science is most often used for a twenty four hour emergency hospital where treatments are ordered on a sheet and currently reconciled to invoices by hand at discharge, a specialty referral centre running multiple services on one hospitalised patient that needs a shared, current treatment plan across shifts, a hospital losing measurable revenue to missed charge capture on inpatient treatments and fluids, a practice that already relies on plumbs for dosing and wants drug reference and interaction checking inside the record rather than in a separate tab. Of those, a twenty four hour emergency hospital where treatments are ordered on a sheet and currently reconciled to invoices by hand at discharge and a specialty referral centre running multiple services on one hospitalised patient that needs a shared, current treatment plan across shifts are not what SimplePractice is typically brought in for.
What can Instinct Science do that SimplePractice cannot?
Instinct Science covers Instinct Treatment Plan, Charge capture from treatments, Instinct EMR, Primary care edition. SimplePractice covers Scheduling, Client Portal, Notes, Billing.

Answered from the vendors’ own pages

Instinct Science: Is Instinct only for emergency hospitals?

No, there is a primary care edition, but the product design and its main advantage come from inpatient treatment sheets and hospital workflows.

SimplePractice: What does SimplePractice pricing include?

SimplePractice tiers start at $49 (Starter), $79 (Essential), and $99 (Plus) per clinician per month. Add-ons cost extra, including AI Note Taker at $35/month and ePrescribe at $49/month plus $89 setup.

Source
Instinct Science: Is pricing published?

No. Everything runs through a demo and a quote.

SimplePractice: Does SimplePractice include telehealth?

Yes, all SimplePractice tiers include HIPAA-compliant integrated telehealth, allowing therapists to conduct secure video sessions directly from the platform.

Source
Instinct Science: Does it include Plumbs?

Instinct Science owns Plumbs, but it is licensed separately rather than bundled into the EMR by default.

SimplePractice: Is AI documentation included in SimplePractice?

No, AI clinical notes are not included in base pricing. SimplePractice offers an optional AI Note Taker add-on for $35/month that provides basic transcription, though it lacks advanced note generation features of competitors.

Source
Instinct Science: What is the main reason practices switch to it?

Charge capture. Treatments recorded on the digital treatment sheet become charges automatically, which recovers revenue that paper sheets lose.

SimplePractice: Does SimplePractice support international or non-US workflows?

No, SimplePractice is designed for US practices only and does not support non-US workflows, insurance structures, or currencies, limiting its use for international practitioners.

Source
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