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Business Intelligence · head to head

IBM Cognos Analytics vs Sprinklr

IBM Cognos Analytics logo

IBM Cognos Analytics

Business Intelligence

AI-powered business intelligence

From
$15/month
Rated
-
Full reviewWebsite
Sprinklr logo

Sprinklr

Social Media

Unified customer experience management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: IBM Cognos Analytics listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter; Sprinklr no specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.
  • They diverge on capability: IBM Cognos Analytics covers AI Assistant, Sprinklr covers Live chat.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which IBM Cognos Analytics and Sprinklr actually diverge.

Attributes where IBM Cognos Analytics and Sprinklr differ
AttributeIBM Cognos AnalyticsSprinklr
Starting price$15/monthOn request
PlatformsWeb, Desktop, Mobile, CloudWeb, Mobile app, IOS, Android
CategoryBusiness IntelligenceSocial Media
Founded19112009

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IBM Cognos Analytics

  • AI Assistant
  • Natural Language Queries
  • Automated Insights
  • Story Telling
  • Mobile Analytics
  • IBM Db2
  • Oracle
  • SQL Server

Only in Sprinklr

  • Live chat
  • Email support
  • Social media management
  • AI-powered routing
  • HubSpot
  • Slack
  • Microsoft Teams
  • Mobile app support

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

IBM Cognos Analytics

  • Self-service analyticsnot Sprinklr
  • Data explorationnot Sprinklr
  • Ad-hoc reportingnot Sprinklr
  • Collaborative analysisnot Sprinklr
  • Embedded analyticsnot Sprinklr

Sprinklr

  • Customer engagementnot IBM Cognos Analytics
  • Lead generationnot IBM Cognos Analytics
  • Customer supportnot IBM Cognos Analytics
  • Sales automationnot IBM Cognos Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IBM Cognos Analytics

  • Listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter

Sprinklr

  • No specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.

Pricing, plan by plan

IBM Cognos Analytics

$15/month
  • Standard$15/month
    • Dashboards
    • Reporting
    • AI Insights
  • Plus$35/month
    • Advanced Analytics
    • Planning
    • Premium Support

Sprinklr

On request
  • Professional$100/month
    • Basic features
    • Live chat
    • Email support
  • Business$250/month
    • Advanced features
    • AI automation
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose IBM Cognos Analytics if

  • You need ai assistant.
  • You work on Web, Desktop, Mobile, Cloud.
  • You also want natural language queries.
IBM Cognos Analytics review

Choose Sprinklr if

  • You need live chat.
  • You work on Web, Mobile app, IOS, Android.
  • You also want email support.
Sprinklr review

Questions people ask

Is IBM Cognos Analytics or Sprinklr better?
Neither clearly leads. IBM Cognos Analytics starts at $15/month and Sprinklr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IBM Cognos Analytics or Sprinklr?
IBM Cognos Analytics starts at $15/month and Sprinklr at On request.
Does IBM Cognos Analytics or Sprinklr run on more platforms?
IBM Cognos Analytics runs on Web, Desktop, Mobile, Cloud. Sprinklr runs on Web, Mobile app, IOS, Android.
What is IBM Cognos Analytics best used for?
IBM Cognos Analytics is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Sprinklr is typically brought in for.
What can IBM Cognos Analytics do that Sprinklr cannot?
IBM Cognos Analytics covers AI Assistant, Natural Language Queries, Automated Insights, Story Telling. Sprinklr covers Live chat, Email support, Social media management, AI-powered routing. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Sprinklr: How much does Sprinklr cost?

Sprinklr pricing is not published online. The platform provides customer experience management, social listening, and engagement tools. To obtain pricing information, customers must click 'Talk to an expert' or use the contact form on Sprinklr's website to reach the sales team.

Source
Sprinklr: Does Sprinklr offer a free trial or demo?

Sprinklr directs prospective customers to 'Talk to an expert' and contact the sales team. A demo can be requested, but pricing and trial availability details require direct contact with Sprinklr.

Source
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