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Business Intelligence · head to head

Qlik Sense vs Sprinklr

Qlik Sense logo

Qlik Sense

Business Intelligence

Self-service data analytics and visualization

From
Free
Rated
-
Full reviewWebsite
Sprinklr logo

Sprinklr

Social Media

Unified customer experience management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Qlik Sense has a free tier, so it costs nothing to try first.
  • Each has a real cost: Qlik Sense expensive pricing structure, particularly for enterprise users and large data volumes; Sprinklr no specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.
  • They diverge on capability: Qlik Sense covers Associative Engine, Sprinklr covers Live chat.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Qlik Sense and Sprinklr actually diverge.

Attributes where Qlik Sense and Sprinklr differ
AttributeQlik SenseSprinklr
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb (Cloud), Desktop (Windows), Mobile (iOS/Android)Web, Mobile app, IOS, Android
CategoryBusiness IntelligenceSocial Media
Founded19932009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Qlik Sense

  • Associative Engine
  • AI Insights
  • Augmented Analytics
  • Natural Language
  • Alerting
  • SAP
  • ServiceNow
  • Snowflake

Only in Sprinklr

  • Live chat
  • Email support
  • Social media management
  • AI-powered routing
  • HubSpot
  • Slack
  • Microsoft Teams
  • Mobile app support

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Qlik Sense

  • Self-service analyticsnot Sprinklr
  • Data explorationnot Sprinklr
  • Ad-hoc reportingnot Sprinklr
  • Collaborative analysisnot Sprinklr
  • Embedded analyticsnot Sprinklr

Sprinklr

  • Customer engagementnot Qlik Sense
  • Lead generationnot Qlik Sense
  • Customer supportnot Qlik Sense
  • Sales automationnot Qlik Sense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Qlik Sense

  • Expensive pricing structure, particularly for enterprise users and large data volumes
  • Performance degradation when working with very large datasets
  • Limited field capacity and strict 10 GB data limit on Starter plan ($300/month)
  • Weak date handling in set analysis compared to other BI tools
  • Poor API usability, particularly for Python scripts and integration workflows

Sprinklr

  • No specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.

Pricing, plan by plan

Qlik Sense

Free
  • Qlik Sense Business (Desktop)Free
    • Personal dashboards
    • No content sharing
    • Desktop only
  • Starter$300/month
    • 10 users
    • 10 GB data for analysis
    • Cloud-based
  • Standard$825/month
    • Unlimited users
    • 25 GB data for analysis
    • Advanced analytics
  • Premium$2750/month
    • Unlimited users
    • 50 GB data for analysis
    • Enhanced support

Sprinklr

On request
  • Professional$100/month
    • Basic features
    • Live chat
    • Email support
  • Business$250/month
    • Advanced features
    • AI automation
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Qlik Sense if

  • You need associative engine.
  • You want to start without paying.
  • You work on Web (Cloud), Desktop (Windows), Mobile (iOS/Android).
  • You also want ai insights.
Qlik Sense review

Choose Sprinklr if

  • You need live chat.
  • You work on Web, Mobile app, IOS, Android.
  • You also want email support.
Sprinklr review

Questions people ask

Is Qlik Sense or Sprinklr better?
Neither clearly leads. Qlik Sense starts at Free and Sprinklr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Qlik Sense or Sprinklr?
Qlik Sense has a free tier; the other does not. Paid plans start at Free for Qlik Sense and On request for Sprinklr.
Does Qlik Sense or Sprinklr run on more platforms?
Qlik Sense runs on Web (Cloud), Desktop (Windows), Mobile (iOS/Android). Sprinklr runs on Web, Mobile app, IOS, Android.
Can I use Qlik Sense for free?
Yes. Qlik Sense has a free tier, so you can try it without paying. Sprinklr starts at On request.
What is Qlik Sense best used for?
Qlik Sense is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Sprinklr is typically brought in for.
What can Qlik Sense do that Sprinklr cannot?
Qlik Sense covers Associative Engine, AI Insights, Augmented Analytics, Natural Language. Sprinklr covers Live chat, Email support, Social media management, AI-powered routing. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Qlik Sense: Does Qlik Sense have a free tier?

Qlik Sense Business (Desktop) is permanently free for individual users for creating personal dashboards, though content cannot be shared. Qlik Cloud Analytics offers a 30-day free trial with full features.

Source
Sprinklr: How much does Sprinklr cost?

Sprinklr pricing is not published online. The platform provides customer experience management, social listening, and engagement tools. To obtain pricing information, customers must click 'Talk to an expert' or use the contact form on Sprinklr's website to reach the sales team.

Source
Qlik Sense: What is the entry price for Qlik Cloud Analytics?

Qlik Cloud Analytics Starter plan starts at $300 per month (annual billing) for 10 users and 10 GB of data. Standard is $825/month for 25 GB with unlimited users. Premium is $2,750/month for 50 GB.

Source
Sprinklr: Does Sprinklr offer a free trial or demo?

Sprinklr directs prospective customers to 'Talk to an expert' and contact the sales team. A demo can be requested, but pricing and trial availability details require direct contact with Sprinklr.

Source
Qlik Sense: How many users can access Qlik Sense?

The Starter plan is limited to 10 users. Standard, Premium, and Enterprise plans include unlimited users and charge based on data capacity (gigabytes) rather than seat count.

Source
Qlik Sense: What is the Associative Engine in Qlik Sense?

The Associative Engine is Qlik's proprietary technology that automatically discovers and explores all possible relationships between data points, enabling intuitive analysis compared to traditional query-based BI tools.

Source
Qlik Sense: Does Qlik Sense support self-service analytics?

Yes, Qlik Sense is designed for self-service business intelligence, allowing business users to create dashboards and explore data without extensive technical knowledge, though complex implementations require expertise.

Source
Qlik Sense: Is Qlik Sense available on-premises?

Yes, Qlik offers both cloud-based (Qlik Cloud Analytics) and on-premises deployment options, though on-premises licensing requires a separate quote.

Source
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