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Business Intelligence · head to head

IBM Cognos Analytics vs Lucky Orange

IBM Cognos Analytics logo

IBM Cognos Analytics

Business Intelligence

AI-powered business intelligence

From
$15/month
Rated
-
Full reviewWebsite
Lucky Orange logo

Lucky Orange

Marketing

All-in-one conversion optimization

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lucky Orange has a free tier, so it costs nothing to try first.
  • Each has a real cost: IBM Cognos Analytics listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter; Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns
  • They diverge on capability: IBM Cognos Analytics covers AI Assistant, Lucky Orange covers Heatmaps.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which IBM Cognos Analytics and Lucky Orange actually diverge.

Attributes where IBM Cognos Analytics and Lucky Orange differ
AttributeIBM Cognos AnalyticsLucky Orange
Starting price$15/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Desktop, Mobile, CloudWeb
CategoryBusiness IntelligenceMarketing
Founded19112012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IBM Cognos Analytics

  • AI Assistant
  • Natural Language Queries
  • Automated Insights
  • Story Telling
  • Mobile Analytics
  • IBM Db2
  • Oracle
  • SQL Server

Only in Lucky Orange

  • Heatmaps
  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

IBM Cognos Analytics

  • Self-service analyticsnot Lucky Orange
  • Data explorationnot Lucky Orange
  • Ad-hoc reportingnot Lucky Orange
  • Collaborative analysisnot Lucky Orange
  • Embedded analyticsnot Lucky Orange

Lucky Orange

  • User experience analysisnot IBM Cognos Analytics
  • Bug reproductionnot IBM Cognos Analytics
  • Conversion optimizationnot IBM Cognos Analytics
  • Customer journey mappingnot IBM Cognos Analytics
  • Usability testingnot IBM Cognos Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IBM Cognos Analytics

  • Listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

Pricing, plan by plan

IBM Cognos Analytics

$15/month
  • Standard$15/month
    • Dashboards
    • Reporting
    • AI Insights
  • Plus$35/month
    • Advanced Analytics
    • Planning
    • Premium Support

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

Which should you pick?

Choose IBM Cognos Analytics if

  • You need ai assistant.
  • You work on Web, Desktop, Mobile, Cloud.
  • You also want natural language queries.
IBM Cognos Analytics review

Choose Lucky Orange if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Lucky Orange review

Questions people ask

Is IBM Cognos Analytics or Lucky Orange better?
Neither clearly leads. IBM Cognos Analytics starts at $15/month and Lucky Orange at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IBM Cognos Analytics or Lucky Orange?
Lucky Orange has a free tier; the other does not. Paid plans start at $15/month for IBM Cognos Analytics and Free for Lucky Orange.
Does IBM Cognos Analytics or Lucky Orange run on more platforms?
IBM Cognos Analytics runs on Web, Desktop, Mobile, Cloud. Lucky Orange runs on Web.
Can I use Lucky Orange for free?
Yes. Lucky Orange has a free tier, so you can try it without paying. IBM Cognos Analytics starts at $15/month.
What is IBM Cognos Analytics best used for?
IBM Cognos Analytics is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Lucky Orange is typically brought in for.
What can IBM Cognos Analytics do that Lucky Orange cannot?
IBM Cognos Analytics covers AI Assistant, Natural Language Queries, Automated Insights, Story Telling. Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys. Both handle Web support.

Answered from the vendors’ own pages

Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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