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Marketing · head to head

Crazy Egg vs IBM Cognos Analytics

Crazy Egg logo

Crazy Egg

Marketing

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
IBM Cognos Analytics logo

IBM Cognos Analytics

Business Intelligence

AI-powered business intelligence

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; IBM Cognos Analytics listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter
  • They diverge on capability: Crazy Egg covers Heatmaps, IBM Cognos Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Crazy Egg and IBM Cognos Analytics actually diverge.

Attributes where Crazy Egg and IBM Cognos Analytics differ
AttributeCrazy EggIBM Cognos Analytics
Starting price$29/month$15/month
Pricing modelUnknownsubscription
PlatformsWeb, APIWeb, Desktop, Mobile, Cloud
CategoryMarketingBusiness Intelligence
Founded20061911

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Google Analytics
  • Shopify
  • WordPress

Only in IBM Cognos Analytics

  • AI Assistant
  • Natural Language Queries
  • Automated Insights
  • Story Telling
  • Mobile Analytics
  • IBM Db2
  • Oracle
  • SQL Server

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot IBM Cognos Analytics
  • Session recordings to see where visitors strugglenot IBM Cognos Analytics
  • A/B testing page variantsnot IBM Cognos Analytics
  • Snapshot reports comparing behaviour over timenot IBM Cognos Analytics

IBM Cognos Analytics

  • Self-service analyticsnot Crazy Egg
  • Data explorationnot Crazy Egg
  • Ad-hoc reportingnot Crazy Egg
  • Collaborative analysisnot Crazy Egg
  • Embedded analyticsnot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

IBM Cognos Analytics

  • Listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

IBM Cognos Analytics

$15/month
  • Standard$15/month
    • Dashboards
    • Reporting
    • AI Insights
  • Plus$35/month
    • Advanced Analytics
    • Planning
    • Premium Support

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose IBM Cognos Analytics if

  • You need ai assistant.
  • You work on Web, Desktop, Mobile, Cloud.
  • You also want natural language queries.
IBM Cognos Analytics review

Questions people ask

Is Crazy Egg or IBM Cognos Analytics better?
Neither clearly leads. Crazy Egg starts at $29/month and IBM Cognos Analytics at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or IBM Cognos Analytics?
Crazy Egg starts at $29/month and IBM Cognos Analytics at $15/month.
Does Crazy Egg or IBM Cognos Analytics run on more platforms?
Crazy Egg runs on Web, API. IBM Cognos Analytics runs on Web, Desktop, Mobile, Cloud.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what IBM Cognos Analytics is typically brought in for.
What can Crazy Egg do that IBM Cognos Analytics cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. IBM Cognos Analytics covers AI Assistant, Natural Language Queries, Automated Insights, Story Telling. Both handle Web support.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
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