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Influencer Marketing · head to head

Heepsy vs Marketing Evolution

Heepsy logo

Heepsy

Influencer Marketing

Find influencers in seconds

From
Free
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Only Heepsy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Heepsy all paid plans billed annually only (up to 25% discount for yearly commitment); Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Heepsy covers Influencer discovery, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heepsy and Marketing Evolution actually diverge.

Attributes where Heepsy and Marketing Evolution differ
AttributeHeepsyMarketing Evolution
Starting priceFree$5000/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api, Analytics
CategoryInfluencer MarketingMarketing
Founded20182008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heepsy

  • Influencer discovery
  • Audience demographics
  • Authenticity scoring
  • Engagement analysis
  • Contact information
  • List management
  • Data export
  • Multi-platform search

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Heepsy

  • Influencer discoverynot Marketing Evolution
  • Audience analysisnot Marketing Evolution
  • Fraud detectionnot Marketing Evolution
  • Competitor researchnot Marketing Evolution
  • Campaign planningnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Heepsy
  • Attribution modeling and customer journey reconstructionnot Heepsy
  • AI-agent-ready marketing data context and business ontologynot Heepsy
  • Marketing budget planning and scenario simulation with Darwin toolnot Heepsy
  • Cross-channel performance monitoring and KPI standardizationnot Heepsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heepsy

  • All paid plans billed annually only (up to 25% discount for yearly commitment)
  • No monthly billing option for paid tiers

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Heepsy

Free
  • FreeFree
    • 500 search results/month
    • 10 advanced profiles/month
    • 1 project
  • Starter$69/month
    • 5,000 search results/month
    • 100 advanced profiles/month
    • 300 outreach emails/month
  • Plus$149/month
    • 25,000 search results/month
    • 500 advanced profiles/month
    • 1,200 outreach emails/month
  • Advanced$229/month
    • 50,000 search results/month
    • 1,000 advanced profiles/month
    • 6,000 outreach emails/month

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Heepsy if

  • You need influencer discovery.
  • You want to start without paying.
  • You also want audience demographics.
Heepsy review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Heepsy or Marketing Evolution better?
Neither clearly leads. Heepsy starts at Free and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heepsy or Marketing Evolution?
Heepsy has a free tier; the other does not. Paid plans start at Free for Heepsy and $5000/month for Marketing Evolution.
Does Heepsy or Marketing Evolution run on more platforms?
Heepsy runs on Web. Marketing Evolution runs on Web, Api, Analytics.
Can I use Heepsy for free?
Yes. Heepsy has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Heepsy best used for?
Heepsy is most often used for influencer discovery, audience analysis, fraud detection, competitor research. Of those, influencer discovery and audience analysis are not what Marketing Evolution is typically brought in for.
What can Heepsy do that Marketing Evolution cannot?
Heepsy covers Influencer discovery, Audience demographics, Authenticity scoring, Engagement analysis. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Data encryption.

Answered from the vendors’ own pages

Heepsy: How much does Heepsy cost?

Heepsy offers a free plan with 500 searches/month. Paid plans start at $69/month (Starter, annual billing) up to $229/month (Advanced, annual billing).

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Heepsy: Does Heepsy offer a free trial?

Yes, Heepsy offers a 14-day free trial with nearly all paid features and no credit card required.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Heepsy: What discount does Heepsy offer for annual billing?

Heepsy offers up to 25% discount for annual billing, and nonprofits/NGOs receive an additional 20% discount.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
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