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Technology · head to head

Heap vs Strikingly

Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite
Strikingly logo

Strikingly

Web Development

One-page website builder for small businesses and creators

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Strikingly strikingly is optimized for single-page sites and is not well suited to building large, multi-section websites.
  • They diverge on capability: Heap covers Autocapture, Strikingly covers Drag-and-drop editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heap and Strikingly actually diverge.

Attributes where Heap and Strikingly differ
AttributeHeapStrikingly
Pricing modelUnknownfreemium
PlatformsWeb, iOS, Androidweb
CategoryTechnologyWeb Development
Founded20132012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in Strikingly

  • Drag-and-drop editor
  • Simple Store
  • Blogging
  • Forms and live chat
  • Traffic analytics
  • Social feed integration
  • HTTPS/SSL

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot Strikingly
  • Conversion optimizationnot Strikingly
  • Product adoptionnot Strikingly
  • Customer journey mappingnot Strikingly
  • A/B testing analysisnot Strikingly

Strikingly

  • Personal portfolio or resume sitenot Heap
  • Single-product or small online storenot Heap
  • Event or landing pagenot Heap
  • Small business brochure sitenot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Strikingly

  • Strikingly is optimized for single-page sites and is not well suited to building large, multi-section websites.
  • Transaction fees of 2-5% apply to store sales on lower-tier plans in addition to payment processor fees.
  • Design customization is limited compared to code-based site builders, since sites are built from fixed templates.
  • The free plan does not support a custom domain, limiting its use for professional or commercial sites.

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Strikingly

Free
  • Limited$8/month
    • 2 sites
    • 1 GB storage per site
    • Up to 5 pages
  • Pro$16/month
    • 3 sites
    • 20 GB storage per site
    • Up to 100 pages
  • VIP$49/month
    • 5 sites
    • 100 GB storage per site
    • Up to 500 products

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Choose Strikingly if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on web.
  • You also want simple store.
Strikingly review

Questions people ask

Is Heap or Strikingly better?
Neither clearly leads. Heap starts at Free and Strikingly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or Strikingly?
Heap starts at Free and Strikingly at Free.
Does Heap or Strikingly run on more platforms?
Heap runs on Web, iOS, Android. Strikingly runs on web.
Can I use Heap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Strikingly is typically brought in for.
What can Heap do that Strikingly cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Strikingly covers Drag-and-drop editor, Simple Store, Blogging, Forms and live chat.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Strikingly: Does Strikingly have a free plan?

Strikingly offers a free tier for getting started, with paid plans beginning at $8/month (billed yearly) adding a custom domain, more storage, and lower transaction fees on store sales.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Strikingly: Does Strikingly charge transaction fees on store sales?

Yes. The Limited plan charges a 5% transaction fee, the Pro plan charges 2%, and the VIP plan removes the transaction fee entirely, in addition to any payment processor fees.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Strikingly: What payment methods can I use to sell products?

Strikingly's built-in Simple Store supports accepting payments through PayPal and Stripe.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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