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AI · head to head

Gumloop vs Lytics

Gumloop logo

Gumloop

AI

AI infrastructure platform for building and deploying autonomous agents

From
Free
Rated
-
Full reviewWebsite
L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only Gumloop has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gumloop pro plan at $37/month may be limiting for enterprises considering spending caps; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • They diverge on capability: Gumloop covers No-code agent builder, Lytics covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gumloop and Lytics actually diverge.

Attributes where Gumloop and Lytics differ
AttributeGumloopLytics
Starting priceFree$400/month
Pricing modelTiered subscription with usage creditsusage-based
Free tierYesNo
PlatformsWeb, Slack, Microsoft Teams, GmailWeb
CategoryAIAutomation Integration
FoundedUnknown2013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gumloop

  • No-code agent builder
  • 300+ app integrations
  • Company Brain
  • Self-improving agents
  • Multi-channel deployment
  • Role-based access
  • Budget controls
  • Audit logging

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

What people use each for

The jobs each tool is most often brought in to do.

Gumloop

  • CRM management and sales pipeline analysisnot Lytics
  • Lead qualification and sales outreach automationnot Lytics
  • Meeting preparation and call analysisnot Lytics
  • Data analysis and automated reportingnot Lytics
  • Content creation and knowledge base updatesnot Lytics

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Gumloop
  • Segmenting audiences and syncing them to marketing destinationsnot Gumloop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gumloop

  • Pro plan at $37/month may be limiting for enterprises considering spending caps
  • Requires enterprise plan for advanced security controls needed by large organizations
  • No permanent free tier beyond 14-day trial
  • Company Brain integration depends on having all tools connected

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Pricing, plan by plan

Gumloop

Free
  • Free TrialFree
    • 14-day free trial of Pro plan
  • Enterprise$undefined/custom
    • Custom credit allocation
    • 35+ models plus custom proxy
    • Org-wide security controls

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Gumloop if

  • You need no-code agent builder.
  • You want to start without paying.
  • You work on Web, Slack, Microsoft Teams, Gmail.
  • You also want 300+ app integrations.
Gumloop review

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Questions people ask

Is Gumloop or Lytics better?
Neither clearly leads. Gumloop starts at Free and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gumloop or Lytics?
Gumloop has a free tier; the other does not. Paid plans start at Free for Gumloop and $400/month for Lytics.
Does Gumloop or Lytics run on more platforms?
Gumloop runs on Web, Slack, Microsoft Teams, Gmail. Lytics runs on Web.
Can I use Gumloop for free?
Yes. Gumloop has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is Gumloop best used for?
Gumloop is most often used for crm management and sales pipeline analysis, lead qualification and sales outreach automation, meeting preparation and call analysis, data analysis and automated reporting. Of those, crm management and sales pipeline analysis and lead qualification and sales outreach automation are not what Lytics is typically brought in for.
What can Gumloop do that Lytics cannot?
Gumloop covers No-code agent builder, 300+ app integrations, Company Brain, Self-improving agents. Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization.

Answered from the vendors’ own pages

Gumloop: Can non-technical users build agents with Gumloop?

Yes, Gumloop is designed for domain experts without programming skills. The no-code interface enables anyone who understands a task to automate it without coding.

Source
Gumloop: How many applications can Gumloop integrate with?

Gumloop integrates with 300+ business tools including Salesforce, HubSpot, Slack, Gmail, GitHub, Jira, and others. The Company Brain feature unifies data from all connected applications.

Source
Gumloop: What security features does Enterprise include?

Enterprise plans offer SCIM and SAML support, SOC 2 Type II compliance, custom MCP server hosting, advanced admin features, audit logging, and VPC deployments for data isolation.

Source
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