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AI · head to head

Gumloop vs Veritone

Gumloop logo

Gumloop

AI

AI infrastructure platform for building and deploying autonomous agents

From
Free
Rated
-
Full reviewWebsite
Veritone logo

Veritone

AI

AI orchestration platform and applications for media archives, public safety evidence and advertising

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Gumloop has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gumloop pro plan at $37/month may be limiting for enterprises considering spending caps; Veritone nothing is publicly priced, and because consumption of the underlying AI engines is metered, the total cost of a large archive ingest is difficult to forecast before you have run one.
  • They diverge on capability: Gumloop covers No-code agent builder, Veritone covers aiWARE orchestration.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gumloop and Veritone actually diverge.

Attributes where Gumloop and Veritone differ
AttributeGumloopVeritone
Starting priceFreeOn request
Pricing modelTiered subscription with usage creditsquote
Free tierYesNo
PlatformsWeb, Slack, Microsoft Teams, GmailWeb, API, Self-hosted

Identical on both: user rating (Not yet rated), category (AI).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gumloop

  • No-code agent builder
  • 300+ app integrations
  • Company Brain
  • Self-improving agents
  • Multi-channel deployment
  • Role-based access
  • Budget controls
  • Audit logging

Only in Veritone

  • aiWARE orchestration
  • iDEMS
  • Automated redaction
  • Media archive indexing
  • FedRAMP authorisation
  • Advertising and content intelligence
  • Voice and synthetic media
  • Self-hosted deployment

What people use each for

The jobs each tool is most often brought in to do.

Gumloop

  • CRM management and sales pipeline analysisnot Veritone
  • Lead qualification and sales outreach automationnot Veritone
  • Meeting preparation and call analysisnot Veritone
  • Data analysis and automated reportingnot Veritone
  • Content creation and knowledge base updatesnot Veritone

Veritone

  • A police department buried in body camera footage that must be redacted before disclosure, where automated face and audio redaction converts weeks of manual work into review timenot Gumloop
  • A broadcaster or sports rights holder that cannot find footage in its own archive and loses licensing revenue because searching it costs more than the clip earnsnot Gumloop
  • A federal agency that needs AI processing inside an authorised boundary, where FedRAMP status decides the shortlist before capability doesnot Gumloop
  • A media buyer wanting attribution on broadcast and podcast advertising that digital analytics tools cannot seenot Gumloop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gumloop

  • Pro plan at $37/month may be limiting for enterprises considering spending caps
  • Requires enterprise plan for advanced security controls needed by large organizations
  • No permanent free tier beyond 14-day trial
  • Company Brain integration depends on having all tools connected

Veritone

  • Nothing is publicly priced, and because consumption of the underlying AI engines is metered, the total cost of a large archive ingest is difficult to forecast before you have run one.
  • The company is mid-restructure after divesting its media agency, with revenue guidance well below earlier expectations, so a buyer signing a multi-year evidence contract is taking corporate risk they can read in the public filings but cannot control.
  • The orchestration proposition means Veritone sits between you and the model vendors, so when a specific engine underperforms on your content the remedy is a support case rather than switching provider yourself.
  • The product portfolio spans law enforcement, broadcast, advertising and synthetic voice, which is a wide surface for one engineering organisation and means attention to any single application depends on where the revenue growth currently is.
  • Automated redaction is a review aid, not a guarantee: an agency remains legally responsible for what is disclosed, so the staff time saved is smaller than the demonstration implies once verification is included.

Pricing, plan by plan

Gumloop

Free
  • Free TrialFree
    • 14-day free trial of Pro plan
  • Enterprise$undefined/custom
    • Custom credit allocation
    • 35+ models plus custom proxy
    • Org-wide security controls

Veritone

On request
  • aiWARE platform$undefined/year
    • Consumption-based use of the AI engine catalogue
    • Enterprise licence, quoted
    • Self-hosted and FedRAMP deployment options
  • iDEMS$undefined/year
    • Digital evidence management for law enforcement
    • Automated redaction and disclosure workflow
    • Quoted per agency, commonly on government contract vehicles
  • Media and entertainment applications$undefined/year
    • Archive indexing, monetisation and advertising intelligence
    • Quoted

Which should you pick?

Choose Gumloop if

  • You need no-code agent builder.
  • You want to start without paying.
  • You work on Web, Slack, Microsoft Teams, Gmail.
  • You also want 300+ app integrations.
Gumloop review

Choose Veritone if

  • You need aiware orchestration.
  • You work on Web, API, Self-hosted.
  • You also want idems.
Veritone review

Questions people ask

Is Gumloop or Veritone better?
Neither clearly leads. Gumloop starts at Free and Veritone at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gumloop or Veritone?
Gumloop has a free tier; the other does not. Paid plans start at Free for Gumloop and On request for Veritone.
Does Gumloop or Veritone run on more platforms?
Gumloop runs on Web, Slack, Microsoft Teams, Gmail. Veritone runs on Web, API, Self-hosted.
Can I use Gumloop for free?
Yes. Gumloop has a free tier, so you can try it without paying. Veritone starts at On request.
What is Gumloop best used for?
Gumloop is most often used for crm management and sales pipeline analysis, lead qualification and sales outreach automation, meeting preparation and call analysis, data analysis and automated reporting. Of those, crm management and sales pipeline analysis and lead qualification and sales outreach automation are not what Veritone is typically brought in for.
What can Gumloop do that Veritone cannot?
Gumloop covers No-code agent builder, 300+ app integrations, Company Brain, Self-improving agents. Veritone covers aiWARE orchestration, iDEMS, Automated redaction, Media archive indexing.

Answered from the vendors’ own pages

Gumloop: Can non-technical users build agents with Gumloop?

Yes, Gumloop is designed for domain experts without programming skills. The no-code interface enables anyone who understands a task to automate it without coding.

Source
Veritone: What do you actually buy from Veritone?

An application, most often iDEMS for digital evidence or a media archive product. aiWARE is the platform underneath, and it is rarely purchased on its own outside enterprise and government deals.

Gumloop: How many applications can Gumloop integrate with?

Gumloop integrates with 300+ business tools including Salesforce, HubSpot, Slack, Gmail, GitHub, Jira, and others. The Company Brain feature unifies data from all connected applications.

Source
Veritone: Is pricing published?

No. Everything is quoted, and platform use is metered by consumption of the underlying AI engines, which makes forecasting a large ingest difficult.

Gumloop: What security features does Enterprise include?

Enterprise plans offer SCIM and SAML support, SOC 2 Type II compliance, custom MCP server hosting, advanced admin features, audit logging, and VPC deployments for data isolation.

Source
Veritone: Is it approved for US government use?

aiWARE holds FedRAMP authorisation and can be deployed into self-hosted government tenants, which is frequently the reason it reaches a public sector shortlist.

Veritone: Did Veritone sell its advertising agency?

Yes. Veritone One was divested in 2024 for up to $104 million, and the remaining company is focused on enterprise AI software and licensing.

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