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Software · head to head

Grin vs Dovetale

Grin logo

Grin

Software

The all-in-one creator management platform

From
On request
Rated
-
Full reviewWebsite
Dovetale logo

Dovetale

Software

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Grin billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
  • They diverge on capability: Grin covers Relationship management, Dovetale covers Application management.

Where they differ

Only the attributes on which Grin and Dovetale actually diverge.

Attributes where Grin and Dovetale differ
AttributeGrinDovetale
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20142006

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grin

  • Relationship management
  • Product seeding
  • Affiliate tracking
  • Content management
  • ROI reporting
  • E-commerce integration
  • Payment processing
  • WooCommerce

Only in Dovetale

  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration
  • Shopify security

Both cover

  • Creator discovery
  • Shopify
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Grin

  • Running influencer marketing programmes with creator outreachnot Dovetale
  • Managing gifting, contracts and reporting across creator campaignsnot Dovetale

Dovetale

  • Creator partnershipsnot Grin
  • Product giftingnot Grin
  • Affiliate programsnot Grin
  • Ambassador programsnot Grin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grin

  • Billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
  • The free plan allows 200 credits a month against 2,000 on the $200 Starter plan
  • The published tiers run from $200 to $1,500 a month, which is a high floor for a small brand
  • Overage is charged at a flat rate above the plan allowance

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Pricing, plan by plan

Grin

On request
  • Growth$undefined/month
    • Creator discovery
    • Relationship management
    • Content tracking
  • Pro$undefined/month
    • Advanced discovery
    • E-commerce integrations
    • Product seeding
  • Enterprise$undefined/month
    • Custom integrations
    • API access
    • Dedicated CSM

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Which should you pick?

Choose Grin if

  • You need relationship management.
  • You work on Web, Api.
  • You also want product seeding.
Grin review

Choose Dovetale if

  • You need application management.
  • You want to start without paying.
  • You also want gift tracking.
Dovetale review

Questions people ask

Is Grin or Dovetale better?
Neither clearly leads. Grin starts at On request and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grin or Dovetale?
Dovetale has a free tier; the other does not. Paid plans start at On request for Grin and Free for Dovetale.
Does Grin or Dovetale run on more platforms?
Grin runs on Web, Api. Dovetale runs on Web.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Grin starts at On request.
What is Grin best used for?
Grin is most often used for running influencer marketing programmes with creator outreach, managing gifting, contracts and reporting across creator campaigns. Of those, running influencer marketing programmes with creator outreach and managing gifting, contracts and reporting across creator campaigns are not what Dovetale is typically brought in for.
What can Grin do that Dovetale cannot?
Grin covers Relationship management, Product seeding, Affiliate tracking, Content management. Dovetale covers Application management, Gift tracking, Affiliate links, Commission tracking. Both handle Creator discovery, Shopify, Instagram, TikTok.
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