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Marketing & Analytics · head to head

Ruler Analytics vs TINYpulse

Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite
TINYpulse logo

TINYpulse

HR & Recruiting

The employee voice platform

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; TINYpulse tINYpulse has joined WebMD Health Services, per the vendor: "TINYpulse has officially joined forces with WebMD Health Services", and its own pricing page now redirects to a WebMD Health Services page
  • They diverge on capability: Ruler Analytics covers Multi-touch attribution, TINYpulse covers Pulse surveys.

Where they differ

Only the attributes on which Ruler Analytics and TINYpulse actually diverge.

Attributes where Ruler Analytics and TINYpulse differ
AttributeRuler AnalyticsTINYpulse
Starting price£299/month$5/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Ios, Android, Api
CategoryMarketing & AnalyticsHR & Recruiting

Identical on both: free tier (No), user rating (Not yet rated), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Only in TINYpulse

  • Pulse surveys
  • Anonymous suggestions
  • Cheers peer recognition
  • eNPS tracking
  • Virtual suggestions box
  • Manager insights
  • Custom surveys
  • Trend analysis

Both cover

  • Data encryption
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Ruler Analytics

  • Marketing attributionnot TINYpulse
  • ROI measurementnot TINYpulse
  • Lead trackingnot TINYpulse
  • Revenue attributionnot TINYpulse

TINYpulse

  • Collecting anonymous employee engagement pulse surveysnot Ruler Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

TINYpulse

  • TINYpulse has joined WebMD Health Services, per the vendor: "TINYpulse has officially joined forces with WebMD Health Services", and its own pricing page now redirects to a WebMD Health Services page

Pricing, plan by plan

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

TINYpulse

$5/month
  • Engage$5/month
    • Weekly pulse surveys
    • Anonymous feedback
    • Cheers recognition
  • Perform$7/month
    • Everything in Engage
    • Performance reviews
    • Goal tracking

Which should you pick?

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Choose TINYpulse if

  • You need pulse surveys.
  • You work on Web, Ios, Android, Api.
  • You also want anonymous suggestions.
TINYpulse review

Questions people ask

Is Ruler Analytics or TINYpulse better?
Neither clearly leads. Ruler Analytics starts at £299/month and TINYpulse at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ruler Analytics or TINYpulse?
Ruler Analytics starts at £299/month and TINYpulse at $5/month.
Does Ruler Analytics or TINYpulse run on more platforms?
Ruler Analytics runs on Web. TINYpulse runs on Web, Ios, Android, Api.
What is Ruler Analytics best used for?
Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what TINYpulse is typically brought in for.
What can Ruler Analytics do that TINYpulse cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. TINYpulse covers Pulse surveys, Anonymous suggestions, Cheers peer recognition, eNPS tracking. Both handle Data encryption, SOC2.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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Related pages

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