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Software · head to head

Northbeam vs TINYpulse

Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite
TINYpulse logo

TINYpulse

Software

The employee voice platform

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance; TINYpulse tINYpulse has joined WebMD Health Services, per the vendor: "TINYpulse has officially joined forces with WebMD Health Services", and its own pricing page now redirects to a WebMD Health Services page
  • They diverge on capability: Northbeam covers Cross-platform attribution, TINYpulse covers Pulse surveys.

Where they differ

Only the attributes on which Northbeam and TINYpulse actually diverge.

Attributes where Northbeam and TINYpulse differ
AttributeNorthbeamTINYpulse
Starting price$1500/month$5/month
Pricing modelUnknownsubscription
PlatformsWeb, APIWeb, Ios, Android, Api
Founded20202012

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Only in TINYpulse

  • Pulse surveys
  • Anonymous suggestions
  • Cheers peer recognition
  • eNPS tracking
  • Virtual suggestions box
  • Manager insights
  • Custom surveys
  • Trend analysis

Both cover

  • SOC2
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Northbeam

  • Marketing attributionnot TINYpulse
  • Media optimizationnot TINYpulse
  • Creative testingnot TINYpulse
  • Budget allocationnot TINYpulse

TINYpulse

  • Collecting anonymous employee engagement pulse surveysnot Northbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

TINYpulse

  • TINYpulse has joined WebMD Health Services, per the vendor: "TINYpulse has officially joined forces with WebMD Health Services", and its own pricing page now redirects to a WebMD Health Services page

Pricing, plan by plan

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

TINYpulse

$5/month
  • Engage$5/month
    • Weekly pulse surveys
    • Anonymous feedback
    • Cheers recognition
  • Perform$7/month
    • Everything in Engage
    • Performance reviews
    • Goal tracking

Which should you pick?

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Choose TINYpulse if

  • You need pulse surveys.
  • You work on Web, Ios, Android, Api.
  • You also want anonymous suggestions.
TINYpulse review

Questions people ask

Is Northbeam or TINYpulse better?
Neither clearly leads. Northbeam starts at $1500/month and TINYpulse at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Northbeam or TINYpulse?
Northbeam starts at $1500/month and TINYpulse at $5/month.
Does Northbeam or TINYpulse run on more platforms?
Northbeam runs on Web, API. TINYpulse runs on Web, Ios, Android, Api.
What is Northbeam best used for?
Northbeam is most often used for marketing attribution, media optimization, creative testing, budget allocation. Of those, marketing attribution and media optimization are not what TINYpulse is typically brought in for.
What can Northbeam do that TINYpulse cannot?
Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. TINYpulse covers Pulse surveys, Anonymous suggestions, Cheers peer recognition, eNPS tracking. Both handle SOC2, Data encryption.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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